Cains lager - the second best thing in the world.
The Liverpool-brewed lager was beaten only by a Paul Smith ski suit but finished above the iPod Nano, George Clooney's Las Vegas Casino and Ruinart Champagne.
Cains Finest Lager is the first and only lager to receive the backing of The Campaign for Real Ale.
It is brewed using Maris Otter barley malt, considered to be the best in the world and then matured for three months to give it a unique rich aroma and full flavour which is missing from other lagers.
Sudaghara Dusanj, joint managing director of Cains, said: "Until now, there hasn't been a great premium British lager available on the market. Now that there is, it has been recognised by the trendsetters and tastemakers of tomorrow
Ajmail Dusanj and his brother, Sudaghara Dusanj, at the launch of the new lager