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Cadillac sales surge 16pc.

MANAMA: Cadillac recorded its best ever sales in the Middle East in 2012 while December was also a record month.

This reflects growing demand among buyers for General Motors' luxury brand in the region.

Cadillac sold 4,203 vehicles last year, up 16 per cent from 2011, while December sales rose to 470, a 9pc increase from the same period the previous year.

The Cadillac SRX, Cadillac's best-selling model in the Middle East, boasted its best year as sales climbed 41pc to 1,307 vehicles, while December sales grew 23pc year-on-year.

Cadillac is in the midst of a long-term mission to reclaim its historical position as the leading luxury brand in the region and as the standard brand of the world.

GM launched the all-new Cadillac ATS in the Middle East in late December.

The 2013 Cadillac ATS is the brand's entry into the world's most significant luxury car segment and is designed to challenge the world's best premium cars.

"Last year was a fantastic year for Cadillac in the Middle East and we expect the momentum to continue this year with the introduction of the ATS and XTS, the first of 10 new entries over the coming three years," said Cadillac regional brand manager for the Middle East Nadim Ghrayeb.

"We are confident that with the rollout of our fantastic products, more aspirational customers will be attracted to this luxury brand as we look to strengthen Cadillac's position globally."

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Publication:Gulf Daily News (Manama, Bahrain)
Geographic Code:70MID
Date:Jan 17, 2013
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