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Cadbury concerns as Kraft to split.


FORMER Cadbury bosses are sickened by Kraft Foods'' move to split the business in two.

Mark Reckitt, Cadbury's former chief strategic officer, said he was astonished and disappointed at the news.

Kraft, which employs 250 people at its cocoa-processing plan in Chirk, acquired Cadbury for pounds 11.5bn in February 2010.

Mr Reckitt said: "What's astonishing is that when Kraft bought Cadbury, this was never on the agenda. We said value comes from focus. Kraft said value came from scale.

"What's disappointing from a Cadbury point of view is if Kraft had this on the agenda when it acquired Cadbury, it could have retained all that was great about Cadbury, using the Cadbury business model."

The angry response came after Kraft last week announced it was splitting in two, forming a global snacks business - with Cadbury at its heart and including the Oreos brand - and a North American grocery business.
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Publication:Daily Post (Liverpool, England)
Date:Aug 6, 2011
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