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Cadbury brands into biscuits.

Burton's Foods continues to revolutionise the chocolate biscuit market with a [euro]2.5 million investment that sees two of the most iconic Cadbury brands made into biscuits: Cadbury Dairy Milk and Cadbury Bournville.

The two new products follow Burton's hugely successful launch of three other Cadbury brands as biscuits: Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish.

Cadbury Dairy Milk is the UK's number one chocolate brand so this new biscuit offering presents an exciting innovation for the biscuit category. Similarly, Cadbury Bournville is a leading player within dark chocolate and represents a significant opportunity to attract dark chocolate lovers to the range.

Cadbury Dairy Milk Biscuits are Square biscuits coated in delicious Cadbury Dairy Milk chocolate. The biscuits include the 'C from the Cadbury logo in moulded chocolate on the top to maximize consumer identification with the Cadbury brand.

Cadbury Bournville Biscuits are Classic Dark Cadbury Chocolate biscuits with a delicious chocolate flavoured cream centre.

The new product developments combine the credibility and pleasure of Cadbury brands with the quality and heritage of Burton's biscuits, offering consumers perfect combinations of their favourite Cadbury brand with a light biscuit base. This move is contemporising the biscuit aisle, bringing all the taste and excitement of confectionary to biscuits. The new range provides consumers who are seeking more excitement with a compelling reason to trade-up to something more special.

Contact Burtons Foods on tel 0151 488 4000 or visit
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Title Annotation:New Products
Publication:Food Trade Review
Date:Jun 1, 2011
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