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CableMatrix Demonstrates Innovative PacketCable(TM) Multimedia 'Web Server Smart Agent' at CableLabs(R) Summer Conference.

DEERFIELD, Ill. -- Patent-pending Technology Enables Instant PCMM Integration and Performance Enhancement for Web Content

CableMatrix Technologies, Inc., a primary provider of PacketCable(TM) Multimedia (PCMM)-based solutions, will be demonstrating its PCMM-compatible Web Server Smart Agent solution at the CableLabs(R) Summer Conference, to be held in Keystone, Colorado, Aug. 14-16.

The Web Server Smart Agent allows cable operators to instantly create PCMM-enhanced Web-based content--including streaming media--with minimal integration effort, enabling them to meet the increasingly demanding requirements of consumers and content providers.

Viewed as the core technology for QoS (Quality of Service)-enabled services, the CableMatrix PacketCable Multimedia solution consists of the company's ODSP(TM) (On Demand Service Platform) policy server and XAM (eXtensible Application Manager) platform, creating a turnkey solution that efficiently manages network assets and PCMM sessions. The ODSP policy server is designed to concurrently manage thousands of diverse high-speed data sessions.

In concert with the PCMM policy server, the XAM platform manages remote "Smart Agents"--software modules that reside on either server or client computing platforms to signal for application-specific QoS parameters such as bandwidth and latency settings.

"We've designed our Smart Agents to take many forms, and the Web Server Smart Agent is, perhaps, the simplest but most powerful implementation," said Matt Tooley, CableMatrix Vice President of Technology. The Web Server Smart Agent software resides on any content server or portal, and is compatible with most of the industry's leading Web servers. The Web Server Smart Agent absorbs almost no processing resources, is invoked only when a specified page or streaming content is accessed, and is compatible with all major streaming server platforms, including Windows Media Player, Apple QuickTime, and Real Networks/Helix(TM).

As with all agent-based CableMatrix solutions, the XAM platform handles authentication, authorization, policy management, and control of PCMM/Agent sessions, and then forwards QoS requests to the appropriate policy server for more granular control of relevant network assets.

"Because of the short time-to-integration enabled by our Web Server Smart Agent, several major operators are already testing PCMM applications with it," Tooley noted.

"Consumers have developed high expectations for quality in entertainment media," observed Barry Hardek, CableMatrix's Vice President of Marketing and Sales. "As streaming video and audio usage continues to proliferate, online users will demand an experience that rivals what they get from other mediums."

To illustrate the growth of streaming media viewing, NASA reported a peak of 433,000 simultaneous webcast streams during its recent Space Shuttle launch, as compared to 118,000 webcast streams for the Deep Impact mission on July 4 and slightly less 50,000 for the Mars Exploration Rover landings in January 2004.

About CableMatrix

CableMatrix (www.cablematrix.com) provides advanced, PCMM-based software solutions that enable cable operators to enhance subscriber satisfaction while delivering media-rich IP applications and services. Its standards-compliant ODSP(TM) Policy Server, qualified for PCMM by both CableLabs(R) (North America) and tComLabs (Europe), allows cable operators to deliver dynamic, real-time QoS and bandwidth management on a per-customer, per-application basis, giving them the ability to directly link increased bandwidth usage with increased revenue. To complement its Policy Server, CableMatrix acquired Xinnia Technology earlier this year, adding its unique "Smart Agent" platform to its product line to accelerate the delivery of PCMM-compliant applications.

CableMatrix also was named to this year's "Red Herring 100/Europe," which recognizes private companies that play a leading role in innovation and technology.

CableLabs and PacketCable are trademarks of Cable Television Laboratories, Inc.

An equipment demonstration at a CableLabs event does not constitute CableLabs' endorsement of that equipment.
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Date:Aug 11, 2005
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