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CZECH PRESIDENCY'S SLOGAN CAUSES STIR.

The new slogan of the Czech EU Presidency (first half of 2009) continues to cause debate. The Christian Democrats, who share the governmental coalition with the Greens and the Liberal ODS of Prime Minister Mirek Topolanek, were indignant faced with this 35-second televised spot, in which Czech personalities play with a sugar cube (see Europolitics 3591). The final catchphrase, "Evrope to Osladime," has a double meaning and can mean both "We are going to soften Europe" and "We are going to give Europe a hard time". The Christian Democrats, traditionally pro-European, have said that none of them were consulted. They disapprove of the nature of the campaign and choose to "fundamentally" distance themselves from it. This spot reflects the ambivalence of the main coalition party, the ODS, which must reconcile its pro-European members and its Eurosceptic fringe, which includes President Vaclav Klaus. (CSA)

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Publication:European Report
Article Type:Brief article
Geographic Code:4EXCZ
Date:Sep 11, 2008
Words:143
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