CYGNUS ACQUIRES "DESIGN/BUILD BUSINESS" FROM MCKELLAR PUBLICATIONS.
Launched in 1935, the acquired magazine is published monthly with a controlled circulation of 60,000 builders and engineers, including custom home builders, residential and commercial remodelers, large-scale production builders, architects and designers. It has bonus distribution at ten industry tradeshows, including the "National Association of Home Builders."
Editorial includes coverage of such topics as new technologies, finances, legal considerations, computer hardware and software, joint venture partners and insurance. It also features information on specific buildings and ongoing projects. The acquired Web site, dbbonline.com, will become a part of Cygnus Interactive.
Cygnus president/ceo Paul Mackler said his company's acquisition strategy "has been to obtain properties that will enhance as well as broaden advertiser reach within each of our 14 major markets."
The acquired title will "expand our multiple medium platform for advertisers."
Cygnus said the addition of the title will "expand and strengthen the company's existing portfolio," including Kitchen & Bath Design News, Qualified Remodeler, Solid Surface, Laminating Design & Technology and Wood Digest magazines and five related Web sites.
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|Title Annotation:||Cygnus Business Media|
|Comment:||CYGNUS ACQUIRES "DESIGN/BUILD BUSINESS" FROM MCKELLAR PUBLICATIONS.(Cygnus Business Media )|
|Article Type:||Brief Article|
|Date:||Jun 16, 2001|
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