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CWR & Partners Named Public Relations Agency for The Film Festival Channel.

ATTLEBORO, Mass. -- Agency adds Fourth Television Network to its Client Roster

CWR & Partners, LLP announced today that it has been named the public relations agency for The Film Festival Channel. The Film Festival Channel is devoted to covering the latest film festival news and information. The Film Festival Channel's original programming highlights the hippest talent on the festival circuit - writers, directors, and actors -- and keeps viewers updated on the latest filmmaking techniques.

CWR's role will be to increase The Film Festival Channel's recognition and visibility for cable carriers, subscribers and the general public by implementing an international, multi-level media relations program. CWR will create media campaigns around the festivals the network attends each year and will implement a strategic media relations campaign for the channel's original programming, talent, management, etc.

"We are thrilled to add a fourth network to our client roster," said Veronica Welch, Principal of CWR & Partners. "We have in-depth experience in launching networks and we are very excited about the plans for Film Festival Channel. This Channel is truly unique."

As the premier television venue for everything related to Film Festivals, The Film Festival Channel offers original programming including Tales from the Script, From the Director's Chair, and Festival Moments, a signature show spotlighting highlights from festivals around the globe. The network will launch late summer 06.

"CWR really impressed me with their original ideas, in-depth experience and media relationships. We are thrilled to be starting work with Ronnie and Kelly," said Lisa Henschel, president and CEO of the Film Festival Channel.

CWR & Partners LLP, based in Attleboro, MA, was founded in 2001 by public relations industry veterans Kelly Cinelli and Veronica Welch. Over the past four years, the agency has used its public relations skills to land media placements for their clients in thousands of publications across the U.S. and abroad. For more information please call 508-222-4802 or visit www.cwrpartners.com.
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Publication:Business Wire
Date:May 11, 2006
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