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CWE INC. OPENS ITS FIRST PC PERFORMANCE CENTERS

 DENVER, Colo., Nov. 16 /PRNewswire/ -- Denver-based CWE Inc. has opened its first PC Performance Centers(TM) outlet, an exciting new retail concept that provides quick upgrading and repairs of personal computers. The center, located at 7969-B East Arapahoe Road in Englewood, Colo., offers a large selection of upgrade products and computer accessories at discount prices. PC Performance Centers target the do-it-yourselfer and the corporate professional technician, as well as the do-it-for-me consumer. Expert factory-trained technicians are on site to install all products sold by PC Performance Centers, and are also available for fast repairs and warranty work on all major computer and electronics brands and the majority of non-branded "clone" equipment.
 According to Gregory Kinnear, president and chief operating officer of CWE, "PC Performance Centers provide everything you need to make your computer faster, better and easier to use. There is already a tremendous base of over 50 million installed personal computers in homes and small businesses. These computers represent a substantial investment and are continually subject to obsolescence and wear. Consumers need a convenient, cost-effective way to keep up with new technology and repairs on existing equipment. Often an older computer can be upgraded to the performance level of a new one for one-third of the price. PC Performance Centers provide products and services that greatly enhance and extend the useful life of computers."
 Customers who enter a PC Performance Center encounter a bright, attractive retail store environment staffed by helpful, knowledgeable sales personnel. A broad mix of products includes multi-media, CD-ROM, sound boards, mice, key boards, modems, do-it-yourself networking products, utility software, books, cables, video and monitor upgrades, and much more. The back of the establishment incorporates a service area where experienced, fully certified computer technicians provide repair service and install upgrades, often while the customer waits.
 CWE management believes that computer repair and upgrading is the fastest growing and most-profitable segment of the personal computer industry. PC Performance Centers(TM) take this business out of the expensive computer superstore setting and places it in a smaller, more convenient retail model.
 CWE Inc. conducts business operations through its PC Performance Centers(TM) and its subsidiaries, CW Electronics, located in Denver, Colo., and Computer Systems Inc., located in Omaha, Neb. Each of these businesses provides high quality, name brand products sold and serviced by well-qualified and properly trained sales and service personnel with an emphasis on customer satisfaction.
 -0- 11/16/93
 /CONTACT: Gregory E. Kinnear, president of CWE, 303-866-9840; or Melissa Whitney Cromwell of the Whitney Group, 303-791-3154, for CWE/


CO: CWE Inc. ST: Colorado IN: CPR SU:

PK-TB -- SF004 -- 5058 11/16/93 11:55 EST
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Publication:PR Newswire
Date:Nov 16, 1993
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