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CVS partners with the ADA.

CHICAGO -- Earlier this year, the American Dental Association (ADA) and CVS Pharmacy announced a three-year oral care collaboration to help put millions of Americans on a path to better overall health.

Through this initiative, credible oral health information, including the ADA'S resource to help consumers find a dentist, will be more widely accessible to customers at CVS Pharmacy locations nationwide.

"We are committed to making it easier for our customers to find the right products and expertise to help manage all of their health and wellness needs," said Maly Bernstein, vice president of beauty and personal care at CVS Health. "Our partnership with ADA ensures that our customers have access to the best oral health resources, expertise and assortment of products."

"This collaboration provides the ADA with a huge platform to send a message about the value of oral health to overall health," said Dr. Joseph Crowley, ADA president

A core component of the initiative is to give premium in-store and online placement and promotion of dental care products--from mouth rinses, toothbrushes, toothpastes, floss/interdental cleaners to sugar-free gum--that have received the ADA Seal of Acceptance.

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Title Annotation:CATEGORY INSIGHTS: ORAL CARE
Publication:Chain Drug Review
Date:Nov 5, 2018
Words:186
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