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CUSTOMERS TO 'ELECT' ICE CREAM FLAVORS TO DESCRIBE PRESIDENTIAL CANDIDATES AND THEIR WIVES

 CUSTOMERS TO 'ELECT' ICE CREAM FLAVORS TO DESCRIBE
 PRESIDENTIAL CANDIDATES AND THEIR WIVES
 Baskin-Robbins Scoops Voter Perceptions in
 'Presidential Flavorites' Poll
 GLENDALE, Calif., Sept. 11 /PRNewswire/ -- Consumers can literally get their "licks" in this election year when they choose a Baskin-Robbins ice cream flavor to describe the personality of the 1992 presidential candidates and their wives, in Baskin-Robbins' "Presidential Flavorites" Poll and Sweepstakes. When ice cream enthusiasts ages 18 years and older cast their ballots, they will be entered in a sweepstakes drawing for the chance to win an all- expense-paid trip to the inaugural festivities in Washington, D.C., and a slate of other prizes.
 Customers may "elect" flavors from a list of Baskin-Robbins ice creams dating back to the 1940s. In the true spirit of democracy, customers can also create their own flavor descriptions.
 "Baskin-Robbins encourages customers to vote," said Marilyn Novak, director of marketing services, Baskin-Robbins. "'Presidential Flavorites' is a novel way to find out public perceptions of candidates and their wives in a closely watched presidential race."
 "Presidential Flavorites" Sweepstakes winners will be chosen in a random drawing. First prize is a trip-for-two to attend the inaugural festivities in Washington, D.C., accommodations for four days and three nights, round trip airfare and $300 spending money.
 The second-prize winner can watch inauguration events on a Sanyo 31-inch large-screen stereo color television/monitor, and celebrate with a Baskin-Robbins ice cream cake and party supplies. Thirty-one third-prize winners will receive a year's worth of Baskin-Robbins Flavor of the Month ice cream.
 Headquartered in Glendale, Baskin-Robbins USA Co., was founded in 1946 and now serves ice cream lovers in nearly 2,300 stores nationwide.
 -0- 9/11/92
 /CONTACT: Marilyn Novak of Baskin-Robbins, 818-956-0031; or Robin Rootenberg of Porter/Novelli, 310-444-7000, for Baskin-Robbins/ CO: Baskin-Robbins ST: California IN: FOD SU:


JB -- LAXXX -- 8474 09/11/92 12:32 EDT
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Publication:PR Newswire
Date:Sep 11, 1992
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