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CURRENT INC. PLAYS CUPID WITH WIDE VARIETY OF INNOVATIVE VALENTINES

 COLORADO SPRINGS, Colo., Jan. 25 /PRNewswire/ -- February 14th is just around the corner, and millions of Americans will be searching for just the right cards to express love and friendship. Unfortunately, searching for cards that convey the proper amount of sentiment for everyone on Valentine's lists often proves both time- consuming and costly. Until now.
 Current Inc. offers the perfect solution -- Valentine shopping through the Current(R) catalog. By valentine shopping with Current, customers can find imaginative cards without ever leaving home.
 The Current Victorian Make-A-Valentine Kit provides everything needed for romantics who would rather spend time personalizing valentines than searching for supplies. The kit, available for as low as $5.95, includes everything essential for the construction of at least 15 homemade Valentines.
 Current also features interactive children's cards that are anything but conventional. Kids can search for what's hiding in the set of Hidden Picture Valentines. For as low as $2.25, the set of 12 valentines includes six each of two designs -- a crowded jungle and a busy town.
 Children's wits will be tested by the Scratch-Off Riddle Valentines. The set of 24 valentines is available in four designs, each featuring a riddle. The answer can only be revealed by scratching the silver heart-shaped center of the card. The set can be purchased for as low as $3.50.
 Also available are Scratch 'n' Sniff Valentines. Current is offering the set of 16 4-inch by 5-1/4-inch cards in strawberry, orange, cinnamon and popcorn scents for as low as $3.50.
 Through its innovative three-tiered pricing plan, Current can deliver discounts of up to 50 percent off retail card-shop prices. Items in the catalog are accompanied by a listing of three prices, one of which applies depending on the number of items purchased. To receive the lowest price listed, customers must order at least 12 items featured in the catalog. Current even encourages customers to group orders with friends to receive the quantity discount.
 Valentine orders must be received no later than one week prior to Valentine's Day.
 Current Inc. is headquartered at 1005 E. Woodmen Rd., Colorado Springs, CO 80920. The toll-free telephone number for catalog requests and product orders is 800-643-0042.
 -0- 1/25/93
 /CONTACT: Debbie Pfeifer of The Spindler Organization, 213-930-0811, for Current/


CO: Current Inc. ST: Colorado IN: REA SU: PDT

LS-KJ -- LAFNS1 -- 8223 01/25/93 07:36 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 25, 1993
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