Printer Friendly

CU*Answers offers online CD contest.

CU*Answers announced its newest promotion for its CU*Drive Campaign, a certificate of deposit online promotion through its Me 247 Online Banking system.

Members that purchase a certificate of deposit online will be entered to win an Apple iPod Touch.

The contest runs from April 1 through May 31, and a prize winner is selected by random drawing from all entries submitted by participating credit unions.

CU*Answers offers predesigned marketing materials for participating credit unions to use to promote the contest that range from statement inserts to a Web ad.


Maggie Rosenbaum, marketing coordinator at BTCU in Benton Harbor, Mich., said the credit union has had success with using CU*Answers contests and promotions in the past. BTCU promoted the CD contest through a newsletter, banner and e-banking message, and Rosenbaum said they had several members ask about the contest before it even started.

"It's a good way to educate members about our competitive online banking product," Rosenbaum said. "CU*Answers has a well thought out and planned marketing campaign for credit unions to use for a reduced cost."

Rosenbaum said BTCU typically participates in an e-mail address collection contest through CU*Answers that runs through June 1 through July 31 and has participated in e-statement enrollment contests, CU*EasyPay contests to encourage online bill pay and an online loan application promotion contest.
COPYRIGHT 2009 Summit Business Media
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Credit Union Times
Date:Apr 15, 2009
Previous Article:NewGround expands team.
Next Article:Digital FCU uses 'Dynamic Account Modeling' in battle with fraudsters.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters