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CU*Answers offers online CD contest.

CU*Answers announced its newest promotion for its CU*Drive Campaign, a certificate of deposit online promotion through its Me 247 Online Banking system.

Members that purchase a certificate of deposit online will be entered to win an Apple iPod Touch.

The contest runs from April 1 through May 31, and a prize winner is selected by random drawing from all entries submitted by participating credit unions.

CU*Answers offers predesigned marketing materials for participating credit unions to use to promote the contest that range from statement inserts to a Web ad.

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Maggie Rosenbaum, marketing coordinator at BTCU in Benton Harbor, Mich., said the credit union has had success with using CU*Answers contests and promotions in the past. BTCU promoted the CD contest through a newsletter, banner and e-banking message, and Rosenbaum said they had several members ask about the contest before it even started.

"It's a good way to educate members about our competitive online banking product," Rosenbaum said. "CU*Answers has a well thought out and planned marketing campaign for credit unions to use for a reduced cost."

Rosenbaum said BTCU typically participates in an e-mail address collection contest through CU*Answers that runs through June 1 through July 31 and has participated in e-statement enrollment contests, CU*EasyPay contests to encourage online bill pay and an online loan application promotion contest.

--lsiegriest@cutimes.com
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Publication:Credit Union Times
Date:Apr 15, 2009
Words:230
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