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CSAA BACKS BILL TO BAN DECEPTIVE CAR ADS

 CSAA BACKS BILL TO BAN DECEPTIVE CAR ADS
 SAN FRANCISCO, March 31 /PRNewswire/ -- The California State


Automobile Association (CSAA) is backing important consumer legislation that will curb a troubling abuse in advertising by some car dealers.
 AB 3069 by Assemblyman Byron Sher (D-Palo Alto) would require car dealer advertisements to include in boldface type the number of cars available at an advertised "special low price," when similar models are priced higher. Sher will unveil the bill at a State Capitol news conference today at 10 a.m.
 CSAA will join the California Public Interest Research Group (CAL- PIRG) and a Northern California car dealer at the news conference to announce their support for AB 3069, which will be heard by an assembly committee tomorrow


(Wednesday).
 "Automobile ads can be confusing and misleading," said CSAA Governmental Affairs Manager Steve Marshall. "Consumers deserve to have all the facts in a car ad -- not just those facts that certain dealers want to provide."
 Consumer groups have reported that some dealers commonly advertise certain models at unusually low prices -- but fail to mention that only a handful of in-stock inventory can be purchased for the special sale price. Other similar cars are often priced higher. This practice may lure buyers to a showroom, where they are encouraged to look at higher-priced models because the "sale" models are gone.
 "New cars are a huge investment -- second only to a home for most of us," said Marshall. "Passage of AB 3069 would help to make the first step in a car purchase -- picking a dealer -- easier and safer."
 CSAA provides motoring consumer services, including advice on how to buy and sell a car, to over 3 million members in California and Nevada.
 -0- 3/31/92
 /CONTACT: Barry Shiller of CSAA, 415-565-2291, or 415-207-1221 (pager)/ CO: California State Automobile Association ST: California IN: AUT SU: LEG


RM -- SF002 -- 3390 03/31/92 11:50 EST
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Publication:PR Newswire
Date:Mar 31, 1992
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