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CRYSTALGRAPHICS RESPONDS TO MARKET DEMAND WITH LOWER PRICES; MULTIMEDIA SOFTWARE FIRM TAKES OFF 33-50 PERCENT

 SANTA CLARA, Calif., Nov. 15 /PRNewswire/ -- Multimedia software firm CrystalGraphics Inc., developer of the industry-leading 3D animation package TOPAS(R), has announced dramatic price reductions on its entire product line effective today. Crystal TOPAS Professional(TM) 5.0 -- which now includes unlimited network rendering, the Crystal GEMS CD-ROM and a VTR controller bundled at no extra cost -- now lists for only $2,495, a reduction of 37.5 percent from its previous $3,995 price tag.
 CrystalGraphics' other popular PC-based 3D graphics and animation software -- Crystal Flying Fonts!(TM) (now $195 SRP), Crystal 3D Designer(TM) (now $495 SRP), Crystal TOPAS(TM) (previously called Desktop Animator(TM) and now $995 SRP) and Crystal TOPAS for the Mac(TM) (now $1,995 SRP) -- have all been reduced 33-50 percent off the previous suggested retail price.
 "More than ever before, customers demand value," said Dennis Ricks, founder and president of CrystalGraphics. "They want top-quality products that are easy to use, at bargain prices. And that's exactly what we're giving them."
 In August of 1993, CrystalGraphics announced new versions of TOPAS Professional (5.0), TOPAS (5.0) and 3D Designer (2.0). These new releases, shipping this month, will be sold at the new prices. Customers who purchased previous versions after Aug. 1, 1993, will receive updates at no charge.
 Flying Fonts! at $195
 Flying Fonts! provides a quick, easy and affordable method for creating still and animated 3D titles and logos for presenters, prosumer videographers and desktop publishers. Based on the same high-quality rendering engine that made TOPAS Professional popular with professional animators, Flying Fonts! rendering speed is 10 times faster than the competition. Flying Fonts! also includes FLC players for both DOS and Windows environments.
 3D Designer at $495
 3D Designer is an easy-to-use 3D modeling package which frees cutting-edge artists, designers and illustrators from the constraints of 2D graphics. Featuring fast, photorealistic rendering, this PC-based package integrates into existing pre-press environments with its extensive import/export capabilities and support for a wide range of color graphics boards.
 TOPAS at $995
 Formerly called Desktop Animator, TOPAS provides all the intuitive 3D modeling and photorealistic rendering abilities of Crystal 3D Designer -- plus some of the most sophisticated animation creation tools available on the PC -- all in one fully integrated product. TOPAS creates high-quality digital video (FLC) animations and is ideal for producing sophisticated multimedia presentations.
 TOPAS Professional at $2,495
 CrystalGraphics' flagship product is a fully integrated broadcast- quality 3D animation package. It includes all the capabilities of Crystal TOPAS -- plus additional features to generate broadcast-quality animations. Version 5.0 (now shipping) also adds unlimited network rendering. For a limited time, Moonlight Computer Products' SoftVTR, valued at $999, is bundled with TOPAS Professional 5.0 at no additional charge.
 These PC products feature a Windows-like graphical user interface, yet operate in the DOS environment. Output is fully Windows-compatible. Each one also includes a CD-ROM with hundreds of megabytes of high- quality background pictures, texture and reflection maps, models and more.
 TOPAS for the Mac at $1,995
 Crystal TOPAS for the Mac is a fully integrated, broadcast-quality modeling, rendering and animation package for the Macintosh. Coupled with the friendliness of the Mac environment, and support for System 7.0, this product is ideal for Mac-oriented professionals who require fast, high quality rendering and output of their animation sequences to professional VTRs.
 Since 1986, CrystalGraphics Inc. has been at the forefront of the computer graphics revolution, specializing in the development of high-end PC- and Mac-based 3D graphics software for OEMs. In June of 1992, CrystalGraphics directly introduced Crystal Desktop Animator (now called Crystal TOPAS) for multimedia and simulation applications and Crystal 3D Designer. On Feb. 1, 1993, CrystalGraphics took over full marketing and distribution rights of its flagship products -- Crystal TOPAS Professional for the PC and Crystal TOPAS for the Mac. In July of 1993, CrystalGraphics shipped Crystal Flying Fonts!, 3D logo and title animation software for desktop publishing, multimedia presentations and videos. CrystalGraphics can be reached at 800-TOPAS3D (867-2733).
 CrystalGraphics provides free technical support directly to its users and resellers and also offers training. A 30-day money-back guarantee is provided.
 NOTE: CrystalGraphics, Crystal Flying Fonts!, Crystal 3D Designer, Crystal TOPAS, Crystal TOPAS for the Mac and Crystal TOPAS Professional are trademarks; and TOPAS is a registered trademark of CrystalGraphics Inc. All other copyrights, trademarks and trade names are the property of their respective owners.
 -0- 11/15/93
 /CONTACT: Marsha Adams, director of marketing of CrystalGraphics Inc., 800-979-3535 or 408-450-0210; or Kristine Smalley of Technology Solutions, 415-617-4518, for CrystalGraphics/


CO: CrystalGraphics Inc. ST: California IN: CPR SU:

LW-TM -- SJ001 -- 4173 11/15/93 08:04 EST
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Date:Nov 15, 1993
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