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CRUISE TO GIVE BEST OF FLORIDA AND MEXICO FOR FAMILIES

 CAPE CANAVERAL, Fla., Jan. 3 /PRNewswire/ -- The Big Red Boat and the famous Looney Tunes characters will be sailing to Mexico and Key West from Tampa starting April 4.
 Now families can take advantage of the family cruise line's combination of vacation packages at Orlando's theme parks with cruises to Mexico and Key West.
 The Star/Ship Majestic will sail on three- and four-night cruises to Key West, Cozumel and Playa Del Carmen. The three-night cruise will depart from Tampa on Fridays and will visit Key West. The four-night cruise will depart Tampa every Monday and will visit Cozumel and Playa Del Carmen. Cancun will also be offered as a special shore excursion from Playa Del Carmen.
 Gary Sain, senior vice president of sales and marketing, said, "Travel agent research has shown that Tampa is one of the most sought after ports of departure. And with the new Florida Aquarium and Busch Gardens, we feel Tampa is positioning itself as a terrific family destination," he said.
 Currently, The Big Red Boat books about 60 percent of its business through the combined cruise and theme park packages. The "Seven Day Cruise and Orlando Theme Park Vacation" combines either a three- or four-night cruise to the Bahamas or Mexico with either a three- or four- day vacation to Walt Disney World or a combination of Sea World and Universal Studios.
 "Our research shows that many of our passengers would like to sail with us again, provided we had more variety in our product," Sain said. "We think this move will offer the best of Orlando, Tampa and Mexico in addition to our popular Bahamas cruises."
 The family cruise line also sails two ships out of Port Canaveral on the East Coast to the Bahamian ports of Port Lucaya and Nassau.
 Beginning in April, the famous Looney Tunes characters will appear on all three of The Big Red Boats. Famous characters like Bugs Bunny, Daffy Duck, Tasmanian Devil and many others will be mixing with and entertaining passengers on board. To add to the flair of the new itinerary to Mexico, Speedy Gonzales will appear exclusively on the Star/Ship Majestic.
 The Big Red Boat is a subsidiary of The Dial Corp, a Fortune 500 company.
 For more information about The Big Red Boat and family vacations, contact your travel agent. For a free brochure call 800-473-3262.
 -0- 1/3/94
 /CONTACT: Brad Parker, 602-207-1049/


CO: The Dial Corp ST: Florida IN: LEI SU:

JB-EH -- LA005 -- 8470 01/03/94 11:02 EST
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Publication:PR Newswire
Date:Jan 3, 1994
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