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CRM segmentation and clustering using SAS Enterprise Miner.


CRM segmentation and clustering using SAS Enterprise Miner.

Collica, Randall S.

SAS Institute


289 pages




In this book/CD-ROM package, Collica, a business and data mining analyst in the private sector, gives step-by-step examples and exercises to illustrate concepts of segmentation and clustering in the context of customer relationship management. After an introduction to basics of segmentation and clustering, he covers practical topics such as when and how to update models, and describes advanced techniques for product affinity clustering, missing data imputation, and text mining segmentation. While aimed at practicing professionals, the book can also be used in a data mining analytics course. Readers are assumed to have access to SAS Enterprise Miner, but no prior knowledge of data mining or SAS Enterprise Miner is required. The enclosed CD-ROM contains example SAS code, data sets, macros, and SAS Enterprise Miner templates.

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Publication:SciTech Book News
Article Type:Brief Article
Date:Sep 1, 2007
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