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Articles from CRM Magazine (February 1, 2013)

1-28 out of 28 article(s)
Title Author Type Words
Air Animal Pet Movers gives its business a boost: GoldMine helps the pet transport company streamline its operations. Aquino, Judith 670
Bally pumps up its image: a twice-bankrupt fitness giant revamps its service efforts. Liyakasa, Kelly Interview 2422
Brokers yearn for better CRM: few firms use CRM systems to their full effect. Klie, Leonard 386
Case management takes a dynamic turn: progressive contact centers can incorporate adaptability, cross-sell and upsell capabilities, social media integration, gamification, and multiple channels. Klie, Leonard Cover story 2440
Engaging the nonstop customer: leveraging new consumer dynamics to drive growth. Wollan, Robert; Nunes, Paul; Schunck, Oliver 651
Ensuring data quality for business intelligence: creating strategies around data for reliable analytics. 640
Family paint purveyor stays in the black: using SugarCRM, Harper Inc. boosts orders and sales. Liyakasa, Kelly Company overview 600
Fast facts & figures. 221
FCC clarifies opt-out rules: companies can confirm receipt of requests to stop text marketing. Klie, Leonard 277
From high task to high touch: use your CRM technology to exceed expectations and build trust. Vickers, Michael 710
Harnessing the power of pinterest: what marketers should know about the social bookmarking site. Interview 680
How do you score on the 5 "Cs" of data quality? 670
Insights matter, the data proves it: look to uplift modeling to predict customer actions. Greenberg, Paul 1149
Integrated data mining--the core to customer analytics success. 628
Is gamification overhyped? The majority of near-term gamified processes are expected to fail. Liyakasa, Kelly 669
Masters of the data: CIOs tune in to the importance of data quality, data governance, and Master Data Management (MDM). 766
Measuring a channel's marketing value: marketers look for insights in increasingly complex purchase paths. Aquino, Judith 471
Nonservice versus disservice: there's a difference between doing what you can and doing what you can get away with. Lager, Marshall Editorial 742
On the right track: survey program from Mindshare resonates with convenience store customers. Klie, Leonard 744
Product placement goes interactive: shoppable videos enable users to buy products shown in films. Aquino, Judith 558
Social pushes the boundaries of commerce: are Amazon and Facebook reprogramming the way companies market and sell? Liyakasa, Kelly 510
Surveys alone are not the answer: offering great customer service means knowing how to respond. Fluss, Donna 684
The pros and cons of crowdsourcing: is tapping into the wisdom of crowds right for your organization? Aquino, Judith 2439
The secret for future sales and marketing success. Wincko, Ken 718
The secret to building a healthy brand. Myron, David 531
Turn voice transactions into data. 795
Voice of the future customer: new methods for predicting customers' behavior are changing how we listen to them. Gibbons, Patrick 676
Web-maps for business intelligence--you have the technology: (MapBusinessOnline.com). 739

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