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Articles from CRM Magazine (May 1, 2011)

1-18 out of 18 article(s)
Title Author Type Words
Can mobile apps save customer loyalty programs? Most consumers are not active users, study shows, but easing access may spur participation. Beck, Koa Report 409
Captures consumer sentiment: technologies blend data from different sources, emotional states, and moments in time. Klie, Leonard 2506
CRM + predictive analytics: why it all adds up: the whole exceeds the sum of the parts. Barkin, Eric Company overview 2064
Don't believe everything you hear about WFO: suites embrace analytics, debunk idea core components are commodities. Fluss, Donna 1330
Enter the age of analytics. Myron, David Editorial 540
Higher Ed increases marketing: schools shift focus to generate more inquiries in-house and boost technology investments. Klie, Leonard 647
IVR is good news for Scripps: media company leverages Pronexus system to standardize subscription services for 14 newspapers. Klie, Leonard 703
Ruling the roost with relevance: being the preferred brand is not enough in the face of quickly shifting market dynamics. 700
Social software spending expected to hit a milestone: expenditures will exceed $1 billion worldwide by 2013. Farb, Brittany 643
Socially challenged: CRM outsourcers still grapple with social media strategies. Klie, Leonard 408
Software company takes hard look at phone automation: FundNET installs Ifbyphone to redefine call-in support for financial services clients. Beck, Koa 557
The right customer experience strategy: it varies from "tailored intimacy" to "customer self-service". Band, William; Hagen, Paul 652
The suite life cements customer service: CRM director Ven Bontha describes Cemex's transition to SAP CRM. Farb, Brittany 762
The winter of our dis-content: trying on some bold "new" strategies in social media. Lager, Marshall 637
There's no substitute for experience: a salesperson must make a customer feel as if he must have it. Arussy, Lior 638
Three cheers for honest CRM vendors: dishonest practices that overpromise and underdeliver must be rooted out. Goldenberg, Barton 677
Web analytics: what's worth paying for? While some solutions are free, marketers sacrifice time and rich analysis. Hyman, Paul Company overview 1965
Will paperless payments take off? Pitney Bowes and others reveal digital delivery service applications. Beck, Koa 695

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