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CREST AND CRISTINA VISIT NEW YORK AS PART OF NATIONAL TOUR

 CREST AND CRISTINA VISIT NEW YORK AS PART OF NATIONAL TOUR
 NEW YORK, Jan. 22 /PRNewswire/ -- New York will be one of six cities that Univision personality Cristina Saralegui visits as part of the Cristina Show's first national tour, sponsored by Crest, the number-one toothpaste brand in the United States.
 The tour, which originated in San Antonio, Texas, features the 1991/1992 goodwill "Smile Awards" campaign. The campaign is designed to honor those people in the Hispanic community who go out of their way to donate their time and/or resources to help others. Crest will have donated over $100,000 to "Smile Awards" winners by June 1992.
 Cristina taped 18 shows in San Antonio, Dallas and Houston, and 17 in Los Angeles in 1991. This year, the tour continues with 10 shows each in New York (March 26-April 1) and Chicago.
 On March 25 at Pamplona Restaurant in Manhattan, Cristina will present New York's five "Smile Awards" winners with $2,000 each. The winners will be selected by a distinguished panel of judges comprised of outstanding community leaders in the New York area.
 Richard Ramirez, general manager of Univision affiliate WXTV-Channel 41, said, "We are excited to have Crest and Cristina in our city for this worthy cause. The 'Smile Awards' campaign provides a unique opportunity to Hispanics and promotes a positive image of our community."
 To enter a deserving person for the New York "Smile Awards," Univision viewers are asked to send in their name and address and the and the name and address of the nominated person. The entry must also include a brief essay not to exceed 150 words, which describes a contribution or good deed that the nominee has done to benefit the Hispanic community. All entries must be sent to Crest Sonrisas del Corazon, P.O. Box 452500, Miami, FL 33245, and received no later than Feb. 28. All entrants and nominees must be residents of the New York ADI (area of dominant influence).
 Anyone interested in attending a Cristina taping should send two Crest proofs of purchase per ticket request to CRISTINA, P.O. Box 41, Secaucus, NJ 07096. For more information call 201-348-2133.
 -0- 1/21/92
 /CONTACT: Edith Torres, 305-471-4076 or Arlene Torres, 201-348-4141, both of Univision/ CO: Univision ST: Florida IN: ENT SU:


AW-SS-AK -- FL010 -- 2382 01/22/92 14:11 EST
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Date:Jan 22, 1992
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