CREME CRACKERS! cadbury offer cash prizes for anyone unwrapping one of their special edition white chocolate eggs.
Byline: JAMES RODGER News Reporter email@example.com
CADBURY has produced a white chocolate version of its Easter Creme Egg for the first time - but consumers will not know if they have bought one until they unwrap it.
And it seems that there is plenty of unwrapping already going on.
Because the company is offering big cash prizes to those who find one.
Between 350 and 400 of the white eggs are on sale in the same packaging as the standard milk chocolate version until Easter Sunday on April 1. They are being stocked by selected independent and convenience retailers such as local newsagents and corner shops and in Sainsbury's Local, Tesco Express and Co-op branches, with each one worth at least PS100.
Cadbury is offering cash prizes worth up to PS2,000 in their unique and sought-after white chocolate eggs.
But there's one flaw in this egg hunt ...and that's how easy it is to unwrap Creme Eggs packaging to check the colour.
Now some shoppers and even staff are being accused of unwrapping the chocolatey treats in the hunt for the cash prize.
One shopper took to Twitter and said: "Can't quite believe what I'm seeing at @sainsburys today! Staff unwrapping every single @cadburys creme egg looking for a white one, before rewrapping and placing on the shelves to sell. Don't think this is very hygienic. Don't think it fair to con people either!" Another post said: "Seems there will be a lot of food waste judging by the amount of unwrapped CadburyUK creme eggs on the shelves in Tesco today."
"Walking past a box of Cadbury creme eggs in the supermarket and half of them have been unwrapped and checked!" another shopper wrote on Twitter.
The promotion is bound to cause some consternation among fans of the product, who claimed that Cadbury's US owners ruined Easter two years ago with a new "cheap chocolate imitation" Creme Egg.
It followed brand owner Mondelez changing the recipe for the sweet fondant-filled snack so that the shell is made from a "standard, traditional Cadbury milk chocolate" instead of the popular Cadbury Dairy Milk.
Early response to the white egg on social media was mixed, with Sami Harper posting: "Desperately need to find and eat a white Cadbury's creme egg, couldn't care less about winning any money from it," but another person calling it "an abomination".