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CREATIVE LAUNCHES SOUND BLASTER COMPATIBILITY PROGRAM

Three Sound Blaster Compatibility Logos Offered to Registered Developers
 SINGAPORE, Sept. 6 /PRNewswire/ -- Creative Technology Ltd (Nasdaq: CREAf) today launched a cost-free, formalized program that will allow registered developers to offer software titles that have been tested and guaranteed by Creative to be 100% compatible with Sound Blaster(TM), the industry standard for high quality PC audio. Developers will be given free access to three different Sound Blaster logos for incorporation onto packaging and collaterals, assuring both the end-user and the retailer that their software titles are fully Sound Blaster compatible.
 "The Sound Blaster audio product family has captured over 60% market share, with over 95% of all software titles claiming Sound Blaster compatibility. This program emphasizes the importance of Sound Blaster by ensuring software customers full compliance with the multimedia sound standard as well as the highest performance and quality," said Arnold Waldstein, director of software product marketing for Creative Labs, Inc., Creative Technology's U.S. subsidiary.
 Logos
 Reflecting the evolution of Creative's successful Sound Blaster audio card family from basic 8-bit to 16-bit sound to 32-voice Advanced WavEffects(TM) synthesis, Creative's three new logos include Sound Blaster, Sound Blaster 16 and Sound Blaster AWE32(TM). Software titles carrying any of the three Sound Blaster logos operate with all Sound Blaster audio cards, though their feature sets vary. These titles will begin to hit the channel in the fall.
 Registered developers who participate in the program will also be eligible to partake in other Creative marketing programs including bundling, tradeshows, advertising, channel events and catalogs as well as several retail promotional opportunities.
 Waldstein added that "Sound Blaster is a symbol of multimedia quality to the consumer marketplace. To the developer, Sound Blaster is a technical standard that brings coherence to the underlying audio capabilities of the platform. To the retailer, it is an umbrella under which to sell a series of standard-setting multimedia products. And to the consumer, it is a symbol of value and a guarantee of performance."
 Creative Technology Ltd develops, manufactures and markets a range of sound and video multimedia products for PCs under the Blaster family name. The company's Sound Blaster sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.
 Creative Technology Ltd was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu(R) Systems, Inc. and ShareVision(R) Technology, Inc. Creative also has other subsidiaries in China, Europe, Japan, Singapore, and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAf and on the Stock Exchange of Singapore.
 NOTE: Advanced WavEffects, Sound Blaster and Sound Blaster AWE32 are trademarks of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a trademark of Creative Technology Ltd.
 -0- 9/6/94
 /CONTACT: Benita Kenn of Creative Labs, 408-428-6600, ext. 6406/
 (CREAf)


CO: Creative Technology Ltd. ST: California IN: CPR SU: PDT

LW-TM -- SJ002 -- 1315 09/06/94 07:01 EDT
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Publication:PR Newswire
Date:Sep 6, 1994
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