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CREATIVE DEVELOPMENTS TO BE EXPLORED AT INTERNATIONAL ADVERTISING ASSOCIATION'S 33RD WORLD CONGRESS; JOHN HEGARTY AMONG SPEAKERS

 CREATIVE DEVELOPMENTS TO BE EXPLORED AT INTERNATIONAL ADVERTISING
 ASSOCIATION'S 33RD WORLD CONGRESS; JOHN HEGARTY AMONG SPEAKERS
 NEW YORK, July 30 /PRNewswire/ -- British talent John Hegarty, creative director of Bartle Bogie Hegarty, one of the most successful creative agencies in the United Kingdom throughout the 1980s and in this decade, will cover European creative in Session 4 during the second full day of the International Advertising Association's 33rd World Advertising Congress, "The Great Debate," Sept. 28-30 in Barcelona, Spain.
 Bartle Bogie Hegarty has won many awards, and most recently a gold medal at the New York Festivals for the Levi's ad "Great Deal." The agency is the mastermind of the recent, erotically charged ice cream campaign for Haagen Dazs. Its roster also includes such clients as Audi, Alfred Dunhill, Bahamas Tourist Office, Cadbury, National Westminster Bank, Perrier (UK), Shell, and Sony.
 Hegarty started in advertising in 1965 as a junior art director at Benton and Bowles. In 1967 he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi in 1970, where he was a founding shareholder and was appointed Deputy Creative Director a year later. Hegarty co-founded TBWA as its creative director in 1973. He left in 1982 to start Bartle Bogie Hegarty, winning Campaign magazine's Agency of the Year in 1986. The agency's billings total over 100 million pounds.
 The Congress will devote Sept. 29 to sessions and debates on global and regional advertising; hottest creative from all regions of the world; new technology; advertising's response to the new media; multilingual advertising; where to find top creative talent; and triggering the memory of the consumer.
 Other distinguished speakers on "Creative Developments" include Michael Perry, Unilever; Burt Manning, J. Walter Thompson Company; Dan Wieden, Wieden & Kennedy; William Tragos, TBWA; Ted Bell, Leo Burnett; Jean Marie Dru, BDDP; Tatsuro Hasumi, Dentsu; Jay Riddle, Industrial Light & Magic; Francisco Petit, DPZ; Jose Daniel, Nestle; Raj Marwah, DMB&B New Zealand; Jean Claude Boulos, Inter-Regies Agency; Professor Gordon Miracle, Michigan State University; Vinit Suraphongchai, Damask Advertising; Roger Fiedler, Columbia University; Marcal Moline, Tandem/DDB Needham; and Jaume Ferrus, Televisio de Catalunya.
 For Congress registration and other information, contact: Miguel Fuertes or Ms. Ana Costeja, IAA 33rd World Advertising Congress Secretariat, Palacio de Congresos, Fira de Barcelona, Avda. Reina Maria Cristina s/n, 08004-Barcelona, Spain. Tel: (43-3) 423 3101; fax: 426 2845; telex 53117 FOIMB E.
 The IAA is the only global tripartite association that represents the common interests of advertisers, agencies and the media. Its principal objectives are to protect freedom of commercial speech and consumer choice, promote the value of advertising, encourage self- regulation, and foster professional development through education and training.
 The IAA's global network comprises more than 3,000 members in 87 countries that account for 97 percent of global advertising expenditures. The association has 100 corporate members, 50 organizational members (other associations) and 49 chapters in major international centers. The World Secretariat is located in New York City.
 The IAA closely coordinates its activities with other major advertising tripartites such as the Brussels-based European Advertising Tripartite (EAT), the U.K.'s Advertising Association (AA), Germany's ZAW, and the American Advertising Federation (AAF). It has NGO status at UNESCO and other UN agencies.
 -0- 7/30/92
 /CONTACT: Loretta Matuozzi-Fiola, 212-557-1133, for International Advertising Association/ CO: International Advertising Association ST: IN: ADV SU:


KD -- NY026 -- 5005 07/30/92 10:41 EDT
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