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CREATIVE AND ID SOFTWARE DEBUT DOOM3 ENGINE/EAX ADVANCED HD.

Creative Technology Ltd. (NASDAQ:CREAF), a provider of digital entertainment solutions for PC users, has signed an agreement with id Software relating to Creative's patented shadowing technique and id's cutting-edge 3D graphics DOOM 3 engine, allowing Creative to develop EAX ADVANCED HD 3D audio options for future licensees.

"The DOOM 3 engine ushers in a new rendering paradigm that allows id and our licensees to bring cinema quality visuals to game players in real time," said Todd Hollenshead, CEO of id Software. "We look forward to further enhancing players' audio experience by working with Creative to leverage their EAX ADVANCED HD audio technology in the DOOM 3 engine."

"Working together with id Software, an industry icon, provides Creative with an exciting opportunity to enhance one of the hottest game engines around," said Hock Leow, CTO of Creative Technology. "We look forward to the challenge of implementing EAX ADVANCED HD Multi-Environment technology within the Doom 3 engine, and subsequently working with id to make these enhancements available to their licensees. We are also pleased with the agreement relating to Creative's patented shadowing technique and id's cutting-edge 3D graphics DOOM 3 engine."

About Creative

Creative is a provider of digital entertainment products for PC users. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo and Zen portable audio players.

About id Software

id has been a part of the gaming world from Mesquite, Texas since 1991. id Software has developed such frenetic titles as Wolfenstein 3D, DOOM, DOOM II, QUAKE, and QUAKE II. id Software has amplified the world of adrenaline pumping 3-D gaming with the release of action titles, QUAKE III Arena, QUAKE III: Team Arena and the executive production of Return to Castle Wolfenstein. Built on id's revolutionary new 3D graphics engine, the currently in development DOOM 3 draws you into the most frightening and gripping 3D gaming experience ever created.

id Software can be found on the World Wide Web at http://www.idsoftware.com.

Creative Technology can be found on the World Wide Web at http://www.creative.com/.

For more information, call 408/546-6773.
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Publication:Multimedia Publisher
Date:Sep 1, 2004
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