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CREATIVE AGENCIES.

AGA ADK advertising and marketing

Founded 1997 Offices Dubai, Abu Dhabi, Beirut, Cairo, Jeddah, Riyadh Chairman Roger Sahyoun Regional ECD Joe Maalouf info@aga-adk.com aga-adk.com +971 4 445 8383

SPECIALISMS Full marketing communication services; strategic planning; creative designs; consumer activation; production; branding and corporate identity.

KEY CLIENTS Meraas, Toshiba, Bosch, Siemens, Fidelity United, Royal Bakers, Bank of Sharjah, Yamaha, IFFCO, Bear Real Estate, Lebanese Insurance Brokers Syndicates.

And Us

Founded 2018 Founder and chief creative officer Fadi Yaish Headquartered Dubai fadi@and-us.agency www.and-us.agency +971 56 779 8436

SPECIALISMS We are strategically driven. Business results oriented. Integration fanatics. Our capabilities are strategy, marketing, design, digital, media and implementation.

KEY CLIENTS Coca-Cola, Dnata, Majid Al Futtaim.

Andon Creative Design

Founded 2013 Regional headquarters Dubai Ownership The Andon Group BVI Head of company Brandon Grieve Chief creatives Andrew Noddings; Mohammed Barazi www.theandongroup.com +971 4 456 2697

SPECIALISMS Brand identity; brand evolution; marketing campaigns; product development; product launch and promotion; website UI; UX design; website builds; content creation.

Blue Apple Advertising

Founded 2010 Headquartered Dubai Head of company Vishhal JN Anand Chief creative Pankaj Ramnathkar www.blueappleco.com +9714 439 0161

SPECIALISMS Advertising creative services; brand strategy; integrated communication (ATL, digital, BTL); logo design and corporate identity; packaging; digital marketing; social media; website; mobile apps.

KEY CLIENTS Mohammed Bin Rashid Al Maktoum City -- District One, Dubai Islamic Bank, Eros Group, Hitachi, TCL, Al Zahra Hospital, Leptos Estates Cyprus, Al Areesh Foods, McCain, V-Kool.

Acceleratemenoline

LEADERSHIP PANEL

Founded 2011 Regional Offices Beirut, Dubai, Riyadh, Jeddah Head of company Patrick Lahoud Chief creative Raya Hilany pl@acceleratemeonline.com www.acceleratemeonline.com +961 128 4465

"Accelerate Online provides its new age of consumers with digital and integrated marketing solutions. Through incorporating the various aspects of typical agencies, we are able to provide complete and comprehensive approaches to fit your marketing needs, while ensuring a strong brand image across various popular platforms."

SPECIALISMS Media planning and buying; SEO; strategies; content creation; listening and reporting; analytics and data; production services; web development; influencer marketing; digital designs; animated videos.

KEY CLIENTS Pizza Hut, eXtra Stores, Nice Stores, Budget Rent a Car, Marriott Hotels.

AWARDS Gold Award for Best Gamification Campaign in the MENA region at the Festival of Media 2017 for Cadbury & Oreo "FriendaGram" Instagram campaign run in the Egyptian market.

PATRICK LAHOUD

Managing Director, Accelerate ME Online

HOW IS THE AGENCY MODEL CHANGING, AND WHY? Clients' needs and expectations, just like consumers', are changing. So in order to meet those expectations, we have no choice but to evolve and change in order to stay relevant.

Nowadays, we are leaning more towards delivering integrated and complex strategies to our clients that include earned and paid campaigns, influencer marketing, personalised content, offline activities, events and more. Not to forget the new direction of continuously measuring and analysing data and results in real-time. We are deploying our efforts in detailed reports to see which channels meet our objectives the most, where we should invest more in our upcoming campaigns, and so on.

HOW IS YOUR RELATIONSHIP WITH CLIENTS AND OTHER AGENCIES CHANGING? The relationships between the brands and agencies are now more important than ever. We are more transparent and working-hand-in-hand in creating this synergy to enhance creativity,

Wael Makhoul

Head of performance

Raya Hilany

Creative director

Christine Krikorian

Social media director

Zina Malas

Media manager

INDUSTRY SNAPSHOT

swiftness and effectiveness, all in favour of delivering the best results.

WHAT ARE THE BIGGEST CHALLENGES FACING THE INDUSTRY? To keep up with the ever-changing scene of updates, tools, platforms and everything in between, agencies are investing a lot of time in learning, while multitasking on several other projects.

Clients' expectations are getting higher day by day, and keeping them is getting harder and harder. Although getting new clients is crucial to growth, our challenge lies in maintaining our existing ones.

WHAT ADVANCES ARE YOU MOST EXCITED ABOUT IN THE NEXT FEW YEARS? The coming years will be more about personalisation, specially for e-commerce to provide better customer experience. Artificial intelligence taking over the digital world

and the rise of programmatic advertising are also exciting advances that we have already started implementing.

AMC

Founded 1988 Offices Dubai (HQ), Abu Dhabi, Beirut, Kuwait, GCC, Jeddah, Riyadh Head of company Pierre Abou Diwan Chief creative Imran Mohideen enquiry@amcuae.com www.amcuae.com +971 4 457 2125

"AMC is a well-established independent Middle East advertising agency network with full-fledged offices in key cities across the region. The agency offers the full spectrum of advertising, creative, digital, PR, events and media planning and buying. AMC services a mix of clients: automotive, banking, FMCG, government entities, healthcare, education, fashion, fast-food and retail."

SPECIALISMS Media planning and buying; digital; creative; branding; social media; public relations; events management; web development; photography; print production; television; radio.

KEY CLIENTS Bentley Emirates; McLaren; Mitsubishi; JAC & Chery; Gulf Craft; Dreamland Aqua Park; Bawabat Al Sharq Mall; Abu Dhabi Chamber of Commerce; Abu Dhabi Health Services; Mohammed Rasool Khoory & Sons (Rolex, Tudor, Alpina, Frederique Constant, Parmigiani watches).

AWARDS Gold Award in the Service Industry Category from IAA UAE Chapter; Outstanding Achievement Award from Dubai Shopping Festival committee; Certificate of Appreciation from Central Bank of the UAE; Commercial Commitment Silver Jubilee Certificate from Dubai Government's Department of Economic Development (DED).

Bpg

Founded 1980 Offices Dubai (HQ), Abu Dhabi, Muscat, Kuwait, GCC, Jeddah Ownership Abdulla Majed Ahmad Al Ghurair; WPP Group; Avishesha (Avi) Bhojani Group CEO Avishesha (Avi) Bhojani Chief creatives Louise Kotze and Justin Du Plessis (Dubai); Aaron Arthur (Kuwait) info@bpggroup.com www.bpggroup.com, +971 4 506 55 555

"The BPG Group, headquartered in Dubai, is one of the larger integrated communications groups in the MENA region and part of the WPP network. Our regional experience dates back nearly four decades and we have played a pivotal role in helping to initiate and promote some of the region's most powerful local brands and initiatives. We pride ourselves on being uniquely integrated by design and have specialised practices operating from our two regional hubs in Dubai and Kuwait."

SPECIALISMS Advertising; digital and interactive experiences; experiential marketing and activations; social media; content marketing; public relations; influencer marketing; media planning and buying.

KEY CLIENTS MH Alshaya Group, Boubyan Bank, Swatch/Rivoli, First Abu Dhabi Bank (FAB), Global Village, HMD Global (Nokia), National Bank of Kuwait, Xpress Money, Dubai Parks and Resorts, Masdar, Nakheel Malls, Nakheel Real Estate, KPMG, Sony MEA, Mazoon, Kalyan Jewellers, Sharaf Group, Innoventures Education, Mashreq Bank, Behbehani Motors Group.

AWARDS Multi-awarded agency over four successful decades.

Marina Araigy

Managing director

Bridge of minds

Founded 2016 Headquartered Beirut, with presence in Erbil and UAE Heads of company Marina Araigy (managing director); Sarah Araigy (COO) info@bridgeofminds.com www.bridgeofminds.com +961 156 7764

"Bridge of Minds is an integrated marketing and communication agency, harmonious with all the major industries in the Lebanese and MENA markets. Bridge of Minds is shaped by a determined team from assorted backgrounds supporting each other to make impossible things happen, with a unique holistic and inclusive approach to high-end marketing, communications and branding strategies."

SPECIALISMS Bridge of Minds provides comprehensive, wide-ranging services in four fields: marketing; PR and communication; creative; and media planning services.

KEY CLIENTS Castania, BHV, Hicart, Caudalie, SVR, Honor, Hi Cart, Bou Melhem Restaurant, Croq M, Much Room, NG Art Studio, Pergola Kits, Georgio Copter, SPASS Group, Salah El Din Holding.

The Brand Company

COO

Founded 2017 Regional offices Egypt, UAE Head of company Omar Hikal Chief creative Dara Abdel Hadi brandsbuiltbetter@thebrandcompany.co akram@thebrandcompany.co (UAE) www.thebrandcompany.co +202 2 358 4413, +971 52 166 7000

SPECIALISMS Brand culture assessment and development; brand strategy; customer experience; brand architecture; brand identity creation; creative brand communication development concept.

KEY CLIENTS El Gouna (real estate), El Gouna (destination), Azza Fahmy (luxury jewellery), Desert Rose (hospitality), RAK Media Office (government).

Caviar Creative

Founded 1998 Headquartered Kuwait CEO Haitham Al- Hajji Chief creative officer Haitham Al-Hajji +965 2 244 8882 www.caviarcreative.com

SPECIALISMS Telecoms; banks; ministries and government; automotive; entertainment; health; FMCG; finance and investment; non-profit; sports.

Commonwealth McCann // Dubai

Regional headquarters Dubai. Ownership IPG (The Interpublic Group of companies) Managing director Ian Halley Executive creative director Andrej Arsenijevic www.cw-mccann.com +971 4 445 4267

SPECIALISMS Creativity, strategy, account management, social media, digital content creation, production.

KEY CLIENTS Chevrolet Arabia.

Sarah Araigy

The Cheek

Founded 2010 Headquartered Dubai, UAE Ownership Inpress Advertising; Equity Advertising Heads of company Shoba Menon; Mustapha Kandil www.thecheek.ae +971 4 408 4666

SPECIALISMS Integrated brand communication; social media management; content production; creative strategy and implementation; data and analytics; activations; media buying; web and app development.

14

February 24, 2019

CREATIVE AGENCIES

LEADERSHIP PANEL

Hubert Boulos

CEO Middle East

Firas Medrows

Executive creative director

Tarek Miknas

FP7/MENA CEO

Tahaab Rais

FP7/MENA head of planning

Iris Minnema

Managing director

Vaibhav Paranjpe

CFO Middle East

Binit Shah

FP7/MENA CFO

Anis Zantout

FP7/MENA head of digital

Ddb

Founded 2001 Regional offices Dubai, Beirut, Riyadh, Tunis, Cairo, Manama Ownership Majority owned by DDB Europe (Part of Omnicom) Middle East CEO Hubert Boulos ECD Firas Medrows enquiries@ddb.ae www.ddb.ae +971 4 429 0904

"A cross-platform, future-forward, full service agency. That's DDB Dubai in a nutshell for you. We believe that creativity underpinned by sound strategy is a great business multiplier. And we bring that approach to bear across our roster of multinational and regional clients.

Part of the Omnicom Group, the DDB Network is one of the largest and most creatively awarded agency networks in the world, with 200 offices, across 90 plus countries, staffed by 12,000 employees, serving 1,900 clients. The MENA head office is in Dubai with a staff of 70 employees."

SPECIALISMS Advertising; social/digital; content production; shopper marketing. KEY CLIENTS Porsche, Al Safi Danone , Guerlain, Emirates, Citi, Sephora, Unilever,

Heineken, Henkel, PepsiCo, HMD (The home of Nokia phones), CMA CGM

AWARDS 5 Clios, 5 Cannes Lions, 6 One Show Pencils, 49 Dubai Lynx (with 1 Grand Prix), 15 LIAs, 7 NYF, Grand Prix at MENA Cristals (among 23 others), 3 Effies, 3 D&AD, Best Print & Poster Campaign 2018 in Campaign, Cannes Lions EMEA Network of the Year 2018.

FP7

Founded 1968 Headquartered Dubai Ownership 51 per cent IPG; 49 per cent MCN CEO Tarek Miknas ECDs Oliver Robinson (FP7/DXB); Dany Azzi (FP7/RUH) www.fp7.com +971 4 445 4777

"FP7 is a full-service advertising agency, established in Beirut in 1968, and is the flagship agency of the MCN group. With 16 offices across 14 countries, FP7 is one of the largest regional ad agency networks and is part of McCann Worldgroup. Services include fully integrated marketing solutions, advertising, digital and production. The agency network has won the respect of the global creative and communication community for work it has consistently produced over the years. FP7 is the Network of the Year, and FP7/DXB the Agency of the Year, at the 2018 MENA Effies and has won this title for six consecutive years. As per the Effies Global Index, FP7 DXB was ranked as the most effective creative agency in the world in 2016, and #2 in 2018."

SPECIALISMS Business leadership (account management); integrated strategy (across all communication disciplines); integrated creative solutions (ATL, BTL -- web and social); integrated production (AV, tech, front- and back-end solutions).

KEY CLIENTS Dubai Properties, Atlantis, McDonalds, Nestle, Mastercard, Emirates NBD, Arla, Uber, L'Oreal, Dubai Duty Free, Daman Insurance, Al Rajhi Bank, Babyshop, Byblos Bank, Reckitt Benckiser, Jawwy (STC), Etisalat Egypt, Orange Tunis.

AWARDS WON Effie MENA Agency and Network of the Year, 2018; MENA Digital Awards Agency of the Year, 2018; Communicate magazine Agency of the Year, 2018; Global Effie Effectiveness Index: Number 2 Agency of the Year, 2018; Dubai Lynx Number 2 Network of the Year, 2018; Ad Club of New York 1 of 10 Bravest Brands Award; Cannes Lions, The One Show, Ad Fest, Andy Awards, Clios, D&AD, NY Festivals, WARC, LIA, The Andys, Epica.

Geometry

Founded 2014 Holding group A WPP company, and part of the Memac Group in the Middle East Regional managing director Nick Walsh Regional offices Dubai (HQ), Egypt, KSA, Lebanon, Morocco www.geometry.com/ae

"Geometry is a global WPP experiential agency that helps brands grow in a complex omni- channel world by activating the moments that matter along a purchase decision journey. We come up with creative solutions that are behaviourally inspired and experience-led."

SPECIALISMS Activation; digital; innovation; experiential; branding and design; integrated content; retail experience.

KEY CLIENTS Unliever, Coca-Cola, British American Tobacco, Roads & Transport Authority, NADEC.

AWARDS Cannes Lions for, Handle On Hygiene (5 Lions + Creative Effectiveness); Dubai Lynx; London International Award; D&AD; One Show; Effies.

Create Media Group

Founded 2010 Offices Dubai, London Head of company Tom Otton Creative director Vincent Drevet www.createmedia-group.com +971 4 442 5674

SPECIALISMS Social media; digital; video production; logo design. KEY CLIENTS Emirates, Audi, Emirates Academy, Qasr Al Hosn, Expo2020, Cultural

Foundation, Redbull, Nespresso, Standard Chartered, Emaar.

Entourage

Founded 2009 Regional offices Dubai, Jeddah, Riyadh, Amman Founder and managing director Mohammed Tayem Creative director Nicholas Pereira info@entourageintl.com entourageintl.com +971 4 338 8834

SPECIALISMS Creative; strategic planning; corporate communication; advertising; PR; corporate events management, conferences; production; branding.

Nick Walsh JuliEin HernEindez

Managing director Executive creative director

Elias W. Bassil Katerina Bazalova

Head of strategy MENA Regional business director

Dunes Graphic Design

Founded 1985 Headquartered Dubai info@dunes.ae www.dunes.ae

+971 4 228 5251

SPECIALISMS Below-the-line; graphic design; branding; packaging design; packaging consultancy; packaging pre-press; premedia; packaging e-commerce; in- store design; trade marketing.

Grey MENA

Founded 1917 Regional offices Singapore (HQ), Dubai Holding group WPP Heads of company Kamil Kuran, group CEO; Nadim Khoury, CEO Chief creative officer Ali Shabaz www.greymena.com +971 4 3310331

KEY CLIENTS P&G; GSK; HSBC, Meraas, Nadec, City Centre.

Groupe Rhinos

Founded 1998 Regional headquarters Dubai Managing director Fahad-Quentin Bahar Chief creative Lea Liotta www.groupe-rhinos.com/en +971 4 514 2635

SPECIALISMS Strategy planning; web and app development and design; graphic design; content creation; internal and external communication; digital marketing; audio-visual production; reward management; events planning.

KEY CLIENTS Life Pharmacy, Emaar, Volkswagen Group, Engie, Lals Group.

Ibtikar Advertising Agency

Founded 2009 Regional headquarters Damascus Ownership CNR Marketing Head of company Abou Rommaneh Chief creative Dima Homoush info@ibtikar.me Ibtikar.me +963 11 331 8313, +963 94 711 1187

SPECIALISMS Corporate identity creation; full advertising campaign development (ATL and BTL); media planning and buying; digital media; public relations; event planning; TVCs.

KEY CLIENTS MTN Syria; Unicef; Park Residence Yaafour; Fly Aman; UNMAS; Aman Holding; Al Hafez Home Appliances; FMFI Bank.

Human

Founded 2016 Headquartered Dubai, UAE Head of company Rakesh Kumar Chief creative Rakesh Kumar human-film@homeofhuman.com www.human-film.com +971 4 567 3880

SPECIALISMS Crowdsourcing; big ideas; campaigns; production; idea banks; digital storytelling; tech-led content.

KEY CLIENTS Michelin, ENBD, Al Tayer Group, Titan, Dabur, JLL MENA, Star TV, Mondelez, Ferrero.

Imagination Middle East

Founded London, 1968; Middle East office opened 2013 Regional HQ Dubai Heads of company Adel Noueihed, general manager Middle East; Patrick Reid, group CEO Chief creative officer Julian Baker adel.noueihed@imagination.com www.imagination.com +971 4 311 6583

SPECIALISMS Brand experiences; immersive technology; live events; digital platforms; user experience; strategy; dashboards; brand/visual identities; CRM; content.

KEY CLIENTS Royal Dutch Shell, Jaguar Land Rover

LEADERSHIP PANEL

Rafic Saadeh

Chairman & CEO

Mazen Jawad

President

Joseph Jabbour

CFO

Reham Mufleh

General manager (Dubai)

Horizon fcb dubai

Founded 1976 Regional offices Dubai, Kuwait, Jeddah, Beirut, Cairo, Casablanca Holding group Horizon Holdings (51 per cent IPG; 49 per cent Rafic Saadeh, chairman and CEO) General manager, Horizon FCB Dubai Reham Mufleh ECD Bruno Bomediano horizonfcb.com +971 4 354 4458

"Born in 1976, Horizon FCB MENA is one of the first advertising agencies in the Middle East and North Africa, a region that the agency calls home. With creativity at its core, Horizon FCB MENA creates big transformative ideas that drive change and deliver results, driven by an entrepreneurial spirit with scale and best-in-class capabilities all under one roof."

SPECIALISMS Brand consulting; branding/identity; integrated communication; journey planning; content and engagement; direct marketing; packaging; shopper experiences; experiential marketing/activations; video content production.

KEY CLIENTS Beiersdorf (Nivea), Mondelez (Oreo), Danone (Aptamil & Bebelac), Boeing, AB InBev, Clorox, Dubai South, DWTC (Dubai World Trade Centre), Meraas, Mercato.

2018 AWARDS Multiple awards and finalist certificates at Cannes Lions, Loeries and Global Cristal Festival.

CREATIVE AGENCIES

February 24, 2019 17

LEADERSHIP PANEL

Dani Richa

Chairman & CEO BBDO Middle East, Africa and Pakistan

Samantha Stuart-Palmer Managing director, Impact BBDO Dubai

Dani Richa

Group chairman & CEO

Cesar Jachan

Creative director

Talal Sheikh Elard

Chief commercial officer, Impact BBDO Dubai

Paul Shearer

Chief Creative Officer, Impact BBDO Dubai

Fouad Bou Mansour

Managing director

David Minkin

Business unit director

Impact bbdo

Founded 1971 Regional headquarters Dubai Holding group Omnicom Group Heads of company Dani Richa, chairman and CEO, BBDO Middle East, Africa and Pakistan; Roopesh Prashar, CFO, MENA. Chief creative officer Paul Shearer info@impactbbdo.ae www.impactbbdo.com +971 4 330 4010

"Part of the BBDO Worldwide network, Impact BBDO was established in 1971 and offers comprehensive and integrated marketing communication solutions, covering a wide and prestigious base of global, regional and local clients. Our mission is to create and deliver the world's most compelling commercial content across all mediums and screens. The three things we care about the most are "The Work, The Work, The Work". This is delivered through a group of specialised agency networks, working seamlessly together as one brand team."

SPECIALISMS Brand strategy and planning; advertising; digital advertising; content production; design; shopper marketing; brand activations; event management.

KEY CLIENTS ADCB, Aldar, Etisalat, Exxon Mobil, Ford, HP, Mars, PepsiCo, Sadia, Visa.

AWARDS CannesLionsNetworkoftheYear2018/2017;ClioAwardsNetworkoftheYear 2018; MENA Cristals Network of the Year 2018/2017; MENA Cristals Agency of the Year 2017; Dubai Lynx Network of the Year 2017; Dubai Lynx Agency of the Year 2017/2016; Loeries ME & Africa Most Awarded Regional Agency 2018; Loeries ME & Africa Network of the Year 2017; Loeries ME & Africa Agency of the Year 2017/2015; MENA Digital Awards Network of the Year 2017; MENA Digital Awards Agency of the Year 2017/2016; The Big Won Report Global Network of the Year 2017/2015/2014; The Gunn Report Global Network of the Year 2017/2016/2015; New York Festivals Agency of the Year, Middle East & Africa 2016; Campaign MENA Network of the Year 2015; Effie Global Effectiveness Index -- Most Effective Network Worldwide 2015/2014.

Impact plus

Founded 2006 Regional headquarters Dubai Holding group Omnicom Group Managing director Fouad Bou Mansour Chief creative Cesar Jachan +971 4 330 4011

"Part of the Omnicom Group, Impact Plus was set up in 2006 in Dubai with laser-sharp focus on delivering 'agile' marketing communication solutions for regional and local brands. We believe that there is a solution to any brand challenge and so we are focused on identifying, simplifying and framing those challenges clearly, and accordingly developing 'famous' communication solutions with the highest returns."

SPECIALISMS Brand strategy and planning; advertising; digital advertising; content production; design; shopper marketing; brand activations and event management.

KEY CLIENTS Al Futtaim Group Real Estate Toyota, Cairo Festival City, Dubai Festival City, Festival Plaza, Robinsons.

LEADERSHIP PANEL

Founded 2001 Regional headquarters Dubai Holding group Omnicom Group Managing director Syed Azeem Afzal Chief creatives Taraka Tennakoon; Jamayal Tanweer info@impactproximity.com www.impactproximity.com +971 4 330 4006

"Part of the Omnicom Group, we make people more valuable to brands by creating and orchestrating experiences that influence behaviour through the entire journey. We solve business problems by changing individual customer behaviour, fusing creative, digital and direct with a deep knowledge of consumer insights and data, delivered through measurable customer engagement. Proximity is the most awarded digital, direct and CRM global network."

SPECIALISMS Digital, social and content marketing; digital and social branding; digital and social platform management; product design; content development and optimisation; search marketing and optimisation; website and mobile app development; email marketing and eCRM; segmentation; analytics.

KEY CLIENTS ADCB, Bayer, Dubai Tourism, Dubai World Trade Centre, HP, Pampers, Visa.

J, walter Thompson

Founded 1864 Regional headquarters Beirut Holding group WPP Chairman Roy Haddad Chief creative officer Ramsey Naja www.jwt.com +961 197 3030

"JWT -- the world's best-known marketing communications brand -- reimagines the future of businesses. Headquartered in New York, the agency is a global network with 200+ offices in 90+ countries, employing 12,000 innovators and change agents. For 155 years we've been known for our ground-breaking initiatives that also win awards."

SPECIALISMS Brand building; social; activation; data; internal communications; digital transformation; media; innovation, trends and insights; analytics; sector expertise.

KEY CLIENTS Vodafone Egypt, HSBC, Toyota, Zain Kuwait, GlobeMed, Renault, Saudi Telecom Company, IKEA, Coca-Cola, Safaricom, Carrefour, Tunisie Telecom, Unilever, Johnson & Johnson, Shell.

AWARDS Cannes Lions -- Titanium, 2 Gold, 5 Silver, 4 Bronze; Dubai Lynx -- twice named Network of the Year, 19 Grands Prix, 46 Gold, 51 Silver, 106 Bronze; MENA Effies -- Network of the Year, 4 Grands Prix, 22 Gold, 34 Silver, 12 Bronze; Effies Global Index -- Network of the Year (MENA); 4As -- 1 Grand Prix, 1 Gold; WARC -- World's Smartest Campaign, Global Innovation Prize, plus 2 Gold, 2 Silver, 3 Bronze; NYF -- 2 Gold, 6 Silver, 7 Bronze; LIA -- 2 Gold, 2 Silver, 1 Bronze; Clios -- 2 Gold, 4 Silver, 1 Bronze; APG -- 1 Gold.

Dani Richa

Group chairman & CEO

Jessica Noble

Business unit director, Impact Proximity

Roy Haddad

Chairman, MEA

Ramsey Naja

Chief creative officer, MEA

Syed Azeem Afzal

Managing director, Impact Proximity

Maguy Corbane

Business unit director, Impact Proximity

Chris von Selle

Chief operating officer, MEA

Dikran Kalaydjian

Chief financial officer, MEA

LEADERSHIP PANEL

Katch International

Founded 2009 Offices Dubai and London Ownership Woollams Public Relation Management Head of company Georgina Clair Woollams Chief creative Fadi Tayem info@katchthis.com www.katchinternational.com +971 4 243 8577

SPECIALISMS PR; social media; branding; design; content creation; digital marketing.

KEY CLIENTS Live Nation, Rove Hotels, BASE Dubai, Roya International, Dubai Opera, Suitsupply, Gitex Future Stars, World Art Dubai, The First Group, Hyatt Hotels.

Like Digital

FOUNDED 2011 OFFICES London,Dubai HEADOFCOMPANY RichardMogendorff CHIEFCREATIVE KarlEscritt katrin@like.digital www.like.digital +971 54 304 0951

SPECIALISMS User experience; digital strategy; digital transformation; e-commerce; CRO; customer experience; user interface design; user-centred design; omni-channel.

JWI Dubai

Founded 2015 Headquartered Dubai Group CEO John Wilford, Chief creative Gavin Foulger www.jwiadvertising.com +971 4 278 5155

SPECIALISMS Strategy; creative; content; video advertising; digital advertising; animation; event management; graphic design; consultancy; media buying.

KEY CLIENTS Electrolux Arabia, Zanussi, AED, Frigidaire, Polypipe Middle East, JLT Group, Dubai Chamber of Commerce, Bull Products.

Leo Burnett

Founded 1974 Offices Dubai (HQ), Amman, Beirut, Cairo, GCC, Jeddah, Kuwait, Riyadh and Sulaymaniyah Heads of company Raja Trad, chairman, Publicis Groupe ME; Kamal Dimachkie, COO Publicis Communications UAE, Kuwait & Lower Gulf Chief creatives Bechara Mouzannar, CCO Publicis Communications MEA; Andre Nassar, regional ECD www.leoburnett.com +971 4 367 6100

SPECIALISMS Creative advertising; digital; strategy; direct CRM; social; shopper. KEY CLIENTS McDonald's, Emirates Airlines, General Motors, Emirates NBD, Agthia,

Fromageries Bel, Ferrero, Meraas, Omantel, Abu Dhabi Airport Company.

Livingroom

Founded 2010 Regional offices Dubai (HQ), Jeddah living@me-livingroom.com me-livingroom.com +971 4 427 9626

"The region's leading independent creative communications agency with offices in Dubai and Jeddah. Creating locally relevant ideas, across platforms for local and international brands. Agile and responsive, with a dedication to work that sells. No egos. No bureaucracy. Just beautifully designed work produced quicker than any network."

SPECIALISMS Fully integrated strategic and creative agency capable of website design, social media, experiential, mobile first creativity and all traditional media.

KEY CLIENTS Road & Transport Authority, Hershey's, Nestle, BinSina, Ski Dubai, Magic Planet, American Girl, Lego, Orbi, Warner Bros. World Abu Dhabi, Little Explorers, YAP, iFly Dubai, Lacnor, JA Hatta Fort Hotel.

KEY CLIENTS Mulberry, Kerzner, Chalhoub, Trinity Group

LEADERSHIP PANEL

Roger Kanakri

Founding partner & CEO

Seyoan Vela

Executive creative director

Dani Oneisse

Founding partner & Chairman

Rami Ashi

Head of planning & strategy

20 February 24, 2019

CREATIVE AGENCIES

McCann Health

Founded 2009 Holding group IPG/MCN General manager Karen Kamel karen.kamel@mccannhealthcare.ae website: mccannhealth.com +971 4 445 4325

SPECIALISMS Health and wellness communication for pharmaceutical and consumer brands; public health awareness; promotional communication and medical education targeting patients and healthcare professionals.

MullenLowe Open

Founded 2012 Regional headquarters Abu Dhabi Ownership MullenLowe Group, part of the Interpublic Group of Companies Head of company Louise Roberts, Managing Director UAE Global ECD Ben Knight www.mullenloweopen.com +971 2 440 2104

SPECIALISMS Customerexperience;CRM;experiential;shopper;loyalty; eCommerce; performance marketing; customer engagement; social.

KEY CLIENTS Etihad Airways, Diageo, Danone, Google, Sennheiser, Western Union, Sloggi, Unilever, US Cellular.

London Advertising

Founded 2008 Headquartered London CEO Michael Moszynski ECD Alan Jarvie michael@londonadvertising.com www.londonadvertising.com +44 20 7 608 7222

MullenLowe MENA

Founded 2006 Regional offices Dubai, Riyadh, Bahrain, Kuwait, Morocco, Ownership MCN CEO Mounir Harfouche Chief creatives Alfonso Arbos; Miguel Dianda www.mena.mullenlowe.com +971 4 445 4141

SPECIALISMS Marketing transformation; brand strategy and identity development; communications planning; digital and social strategy; TV; social experiential; shopper marketing; print; brand identity; radio; outdoor; social media.

KEY CLIENTS City Centre, MAF Communities, Aujan Group, FAB, Warner Brothers, Emaar, AMEX, L'azurde, Almarai.

M&csattchi

Founded 2012 CEO Scott Feasey CCO Ryan Reed info.uae@mcsaatchi.com www.mcsaatchi.ae +971 4 368 1867 +971 2 234 4588

"We are part of M&C Saatchi -- the largest independent Network in the world with over 20,000 employees and 29 offices worldwide. With offices in Dubai and Abu Dhabi we were born out of the need for strategic, brutally effective creativity. With every campaign we have grown and we have cherry-picked a diverse and talented team to work for us."

SPECIALISMS Advertising; innovation; branding/design; marketing consultancy; CRM; PR; digital/ inbound/ mobile; research and insight; shopper/retail; sponsorship and experiential.

KEY CLIENTS Mashreq Bank, Aldar, Abu Dhabi Department of Culture and Tourism, Shell, Twofour54, Pepsico, Pizza Hut, Abu Dhabi Global Market, Lipton, Unilever.

Scott Feasey

CEO

Natalie Cooke

MD, Dubai

Ryan Reed

CCO

Samee Qureshi

LEADERSHIP PANEL

MD, Abu Dhabi

Memac ogilvy

Founded 1984 Regional offices Beirut (head office), Dubai (hub office), Abu Dhabi, Manama, Cairo, Riyadh, Jeddah, Kuwait, Amman, Tunis Holding group WPP Heads of company Patou Nuytemans (chief executive, MENA); Edmond Moutran (chairman, MENA) Chief creative officer Juggi Ramakrishnan info@memacogilvy.com www.memacogilvy.com +971 4 332 0002

"Founded in 1984 and part of the Ogilvy Worldwide network, Memac Ogilvy is the most local of the international agencies and the most international of the local agencies with 11 offices in MENA. Our vision is making brands matter through modern marketing solutions, combining our passion for and deep expertise across communication disciplines."

SPECIALISMS Brand strategy and advertising; customer engagement and digital; PR and influence; social media performance; consulting.

KEY CLIENTS Al-Futtaim, American Express, Arab Bank, Bupa, Coca-Cola Group, EDB, Expo2020 Dubai, Grohe, IBM, Kasih, KFC, Ministry of Finance Egypt, NCB, Nestle, Sedco, TEC Kuwait, Unicef, Viva (Kuwait & Bahrain), Yahsat, Zain Iraq.

2018 AWARDS Five Dubai Lynx Golds, a Silver and an Innovation Lynx; a One Show silver, a Bronze and three Merits; two D&AD Wood Pencils.

Patou Nuytemans

Chief executive MENA; chief digital officer, EMEA; executive partner worldwide

Hazem El Zayat

Director, customer engagement and digital, MENA

Ghassan Maraqa

Chief financial officer, MENA

Juggi Ramakrishnan Chief creative officer, MENA

LEADERSHIP PANEL

Nomads

Myriad Global Media Middle East

Founded Abu Dhabi, 2013; London, 1989 Regional headquarters Abu Dhabi Head of company Jennifer Palmer Chief creatives Nick Woolard (film); Tawfik Alsayed (graphics) middle.east@myriadglobalmedia.com www.myriadglobalmedia.com

+971 2 447 9288

SPECIALISMS Film; project documentary; energy sector; animation; high-tech; digital content; creative design; virtual reality; augmented reality; e-learning content.

Partnership Advertising

Founded 1998 Headquartered Dubai Holding group WPP Partner and CEO Rahul Nagpal Managing director and ECD Alok Gadkar info@partnershipme.com www.groupartnership.com www.partnershipme.com

+971 4 450 6800

SPECIALISMS Communications strategy; creative development; digital strategy; social media content and community management; website and app development; public relations management; brand strategy and identity development.

Founded 2013 Offices Dubai, Amsterdam, London, Singapore Owner Hans Howarth, founder Heads of company Atash Rafeeq (CFO); Scott Maxwell (general manager) Creative directors Phil Ramage; Dylan Kidson info.ae@nomadsagency.com www.wearenomads.com +971 4 368 3366

SPECIALISMS Business and brand design; communication design; experience design.

KEY CLIENTS P&G, Coty, Jotun, Majid Al Futtaim, Under Armour, Air France, KLM, Dubai Holding, Medtronic, Lenovo.

Percept Gulf

Founded 1998 Headquartered Dubai Ownership Percept Limited Head of company Bipin Pathak Chief creative Sudeep Koshy info@perceptme.com www.perceptme.com +971 4 343 4674 Social media tags

SPECIALISMS 360-degree brand communication; entertainment; live events and celebrity management; media and IP consultancy and management.

KEY CLIENTS Apparel Group, Haw Par Healthcare, Mazda Oman, Grand Stores, Britannia, Sharp.

Rain

Founded 2011 Headquartered Dubai Head of company Manoj Ammanath Chief creative Manoj Ammanath www.iheartherain.com +9714 3651450

"Independent in spirit and fearless in thought, Rain brings together a team of experienced professionals who have helped build some of the most formidable brands in the region. Rain's focus is on outstanding, media-neutral marketing and communication solutions, while embracing the changing media preferences of the consumer. It is everything you would expect from an advertising agency, without the drama."

SPECIALISMS Strategy; creative; content; design; digital; social media. KEY CLIENTS Acuvue, Al Nabooda Volkswagen, Friesland Campina, HSBC, Zurich Life.

Manoj Ammanath

Samir Shanbhag

Malek Atassi

Kavita Ramrakhiani

Praxis Advertising

Headquartered Dubai Founded 1999 Headquartered Dubai Head of company Amitabh Swarup Chief creative Shyam Vipin response@praxisadvertising.com www.praxisadvertising.com

+971 4 328 4843

SPECIALISMS Advertising; design; branding; digital media; social media; integrated marketing; launch campaigns; videos and animations; retail design.

KEY CLIENTS Tokio Marine Insurance, Yale Locks, Micromax Arabia, Suno FM.

Publicis Middle East

Founded 1973 Head of company Maher Abouzeid Offices Dubai (HQ), Cairo, Beirut Holding group Publicis Groupe Chief creatives Bechara Mouzannar (CCO Publicis Communications MEA); Rana Najjar, ECD Dubai) www.publicis.com +9714 818 9300

SPECIALISMS Integrated communication; strategic planning; creative conceptualisation and execution; digital and social services; editing; audio-visual and print production; branding and corporate identity; activation and sales promotion.

Promoseven360

Founded 1991 Regional headquarters Dubai Ownership 51 per cent MCN; 49 per cent Rajeev Budhiraja CEO Rajeev Budhiraja Executive creative director Shahbaz Zobairi info@promoseven360.com www.mcnholding.com +971 4 445 4360

SPECIALISMS Branding; digital marketing; advertising; activation; design; web development; social media; BTL.

KEY CLIENTS RAKBANK, ENOC, Gulf News, Dubai Properties, Noor Takaful, Apparel Group, Johnson & Johnson.

Saatchi & Saatchi

Founded 1972 Head of company Adil Khan Offices Dubai, Riyadh, Cairo Holding group Publicis Groupe Chief creative Komal Bedi Sohal rowena.alforte@saatchime.com www.saatchi.com +971 4 454 7500

SPECIALISMS Brand strategy; communications planning; creative and content; social media and digital strategy.

KEYCLIENTS P&G,Cadillac,RTA,DubaiTourism,HSBC.

Science & sunshine

Founded 2016 Headquartered Dubai CEO Nadine Ghossoub Chief creative Shahir Zag hello@sciencesunshine.com www.sciencesunshine.com +971 4 514 6130

"Science & Sunshine is a story-driven, fearlessly creative advertising agency that smells wonderful. We believe passionately in the power of brands, and that all good selling is good story-telling. Our philosophy is 'always never be boring', and we try to inject that into our creative product every day."

SPECIALISMS Creative (offline/online); digital (creative/web design and development); social (social media management/creative).

Nadine Ghossoub

CEO

Ash Chagla

Executive creative director

Shahir Zag

Chief creative officer

Nareena Mehra

Chief strategy & growth officer

KEY CLIENTS Netflix MENA, Nakheel Malls, G&Co, Harvey Nichols Dubai. AWARDS Dubai Lynx 2018 Outdoor.

Serviceplan Group Middle East

Founded 2009 Headquartered Dubai Holding group Serviceplan Group CEO Rami Hmadeh www.serviceplan.ae +971 4 562 2800

SPECIALISMS Integrated marketing communication; strategy consulting; creative campaigning; branded entertainment ; online marketing; mobile marketing; performance marketing; social marketing; media planning; media buying.

KEY CLIENTS BMW, Danone Nutricia, Rolls Royce, Mini, Bridgestone, Danone, Arada, Midea, Red Entertainment, Sobha, XDubai.

TBWA\RAAD

Founded 2000 Regional offices Dubai (HQ), Lebanon, Jordan, Kuwait, KSA, Egypt, Morocco, Tunisia, Algeria, GCC Holding group Omnicom Group CEO Reda Raad Chief creative Walid Kanaan tbwaraad.com +971 4 425 8888

SPECIALISMS Integrated marketing communications; strategic brand management; advertising; digital; social and mobile; content creation; shopper marketing and activations; public relations; corporate communications.

MAJORCLIENTS Accenture,Apple,AWRostamaniArabianAutomobiles,Careem, CNN, du, essence, Gatorade, Global Village, Henkel, Infiniti, Louvre Abu Dhabi., Mai Dubai, MetLife, Nissan, PepsiCo, Pfizer, Singapore Airlines, Standard Chartered.

Tamra C2

Founded 1988 Headquartered Dubai Managing director Roy Aftimos Creative director Leslie Paul business@tamra-c2.com www.tamra-c2.com +971 4 282 7621

SPECIALISMS Strategic planning; brand management; integrated creative and experiential solutions; data-driven marketing; digital; media and production.

KEY CLIENTS Dubai Culture, Maserati, Zoom, Mondelez, Coca Cola, General Mills, Creatopia, Fonterra, DP World, HolidayME.

Tonic International

Founded 2004 Headquartered Dubai, Founders Arnaud Verchere (head of strategy); Khaled Gadallah (head of Arabic copy) Managing director Jacqui Hewett ECD Joao Camacho tonic@tonicinternational.com www.tonicinternational.com +971 4 341 3868

SPECIALISMS Creative solutions to business problems (strategy, branding, advertising, social media).

KEY CLIENTS Audi Middle East, Roshan Telecom, Bic, Taaleem, Lift.

Vwly&r

Founded 2018 (union of VML and Y&R) Regional headquarters Dubai Holding group WPP CEO MENA Georges Barsoum

CCO MENA Kalpesh Patankar georges.barsoum@vmlyr.com www.vmlyr.com +971 4 450 7500

"In September 2018, VML and Y&R came together to provide a new depth and breadth of capabilities, unique to the industry. 'We Create Connected Brands.' We harness creativity, culture and technology to create connected brands that drive value for our clients and impact the world. #WeAreVMLYR."

SPECIALISMS Communication strategy and intelligence; creative solutions; content (strategy and creation); social media; performance marketing; experience design; web and mobile development; brand activation; shopper/retail.

KEY CLIENTS RTA, Colgate, Sanofi, Chevron, Mall of the Emirates, Public Investment Fund, Al Jomaih, Ministry of Housing, Eddy Retail and many more.

AWARDS Celebrated as one of the top creative agencies in the Middle East for the past decade, winning in every international show including Cannes, Dubai Lynx, One Show, D&AD, Andys, LIA.

Georges Barsoum

CEO MENA

Kalpesh Patankar

CCO MENA

Imad Ghnatios

CFO MENA

Ousama Harb

Planning director

Team Red Dot

Founded 2010 Headquartered Dubai Managing director Raksha Khimji Chief creative Vikas Pillai info@teamreddot.com www.teamreddot.com +971 4 422 8900

SPECIALISMS Branding solutions and brand guidelines; creative strategy and execution; integrated brand campaign colutions; content strategy and creation; social media strategy and community management; monitoring and reporting; experiential and innovative digital campaigns; social media buying; blogger outreach and influencer management; video production.

KEY CLIENTS Sony Professional Solutions, M.A.H.Y Khoory & Co., Sharjah Media City, United Arab Emirates Ministry of Interiors, Savills ME.

Xelement

Founded 2013 Headquartered Riyadh Managing partners Mazin Al Hassan, Noor Al Hassan, Amro Aboonoq info@xelement.co www.xelement.co, +966 11 2250998 +966 56 661 0404

SPECIALISMS Advertising; marketing; consultancy; creative work.

KEY CLIENTS Saudi Broadcasting Authority (SBA), Banque Saudi Fransi (BSF), Ejar (Ministry of Housing), QIWA (Takamol Holding), Mawthouq (Saudi Post).

Zia Creative Network

Founded 2009 Offices Abu Dhabi, Dubai and Halifax (Canada) CEO Waseem Yakdi Creative directors Ahmed Alkhatib; Amir Yakdi (film production) info@zianetwork.com www.zianetwork.com; www.ziastudio.com; www.ziaevents.com; www.ziainteractive.com +971 4 422 1134, +971 2 491 9600

SPECIALISMS Advertising and marketing; photography and video production; PR; event management; digital marketing; web design and development.

KEY CLIENTS Dubai Police, Al Tayer Motors -- Jaguar Land Rover, Ministry of Interior, Abu Dhabi Retirement Pensions and Benefits Fund, NMDC, La Brioche Restaurants, Meraas, Guiness World Records, Al Forsan International Sports Resort, United Gulf Properties.

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Publication:Campaign Middle East
Geographic Code:70MID
Date:Feb 24, 2019
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