Printer Friendly


 HOLLYWOOD, Nov. 9 /PRNewswire/ -- Connie Johnson, a 32-year-old from San Francisco, has found fame in a box of crayons.
 One of the names she submitted for the Crayola Name the New Colors contest has been chosen to grace millions of crayons each year.
 Her color name, cerise, was one of 16 new names unveiled today by the maker of Crayola products as the world's largest maker of crayons celebrated its 9Oth birthday at Universal Studios Hollywood. The announcement culminates a nationwide search to name 16 crayons that were introduced last January.
 Nearly 2 million suggestions were received for the new shades, which are the first to part ways with the 9O-year Crayola tradition of being named by company color experts. They are also the first to bear the personal names and ages of the individuals who named them.
 "These are not your father's crayons," said Crayola spokesperson Brad Drexler. "They are a new generation of crayon colors, many of which have a social conscience and call attention to issues that are relevant to crayon users old and young."
 None illustrates that point better than the bevy of new hues which reflects the growing interest in the environment including tropical rain forest, Pacific blue, purple mountain's majesty, robin's egg blue and wisteria, as well as tumbleweed and timber wolf.
 Of course, not all the issues of interest to crayon fans are quite as serious. New color names like razzmatazz and tickle me pink have a sense of humor, as does mauvelous, destined to become the favorite color of comedian Billy Crystal, who has made a living out of "looking maahvelous."
 Two new color names, asparagus and Granny Smith apple, are being applauded by parents for at least keeping fruits and vegetables on the minds of children, if not their plates.
 However, they aren't the only foods elevated to new palatable heights. The childhood favorite, macaroni and cheese, now also has its place in the crayon box as does shamrock, which adds a bit of Irish to the current color lineup.
 One new name, denim, seems to pay tribute to a fashion statement that is never out of style, for any age, while another hue, cerise, will be many children's first exposure to a foreign language. (Cerise is the French word for cherry.)
 Although crayons are normally considered a medium of childhood, nine of the 16 crayon colors were named by individuals older than age 16, including one by 89-year-old Mildred Sampson of Minneapolis, the eldest of the 16 contest winners, who submitted purple mountain's majesty. Laura Bartolomei-Hill, a 5-year-old from College Park, Md., who submitted razzmatazz, is the youngest to see her name appear on a crayon.
 Most of those submitting color suggestions seemed to be "thirtysomething," according to Drexler. "There seemed to be many more adults than children who submitted names, which illustrates the timeless appeal of crayons, or the allure of being able to claim the distinction of naming a Crayola crayon."
 Two of the new colors instantly become part of Crayola trivia by being the second and third crayon colors to break a standard rule of grammar. The names Granny Smith apple and Pacific blue will appear on the crayons in lower case letters, as all Crayola crayon names do, for ease of reading by young children. Indian red is the only other crayon name to break the same rule of capitalization.
 Other winners included Katherine Donohoue, 42, Puyallup, Wash., for timber wolf; Patricia Hoh, 11, Johnsonburg, Pa., for shamrock; Dharam Kaur Khalsa, 40, Espanola, N.M., for Pacific blue; Sharon Kopriva, 45, Houston, for asparagus; Sam Marcus, 12, New York, for tickle me pink; Lisa MacIldoon, 17, Ontario, Canada, for wisteria; Sherry Powell, 44, Chicago, for denim; Ashley Rempe, 11, Wichita, Kan., for Granny Smith apple; Susan Rissover, 31, Cincinnati, for mauvelous; Julee Robinson, 33, Logan, Utah, for tumbleweed; Christopher Straub, 8, Bristol, Vt., for robin's egg blue; Adrienne Watral, 6, Longmont, Colo., for macaroni and cheese and Walker Watson, 6, Marietta, Ga., for tropical rain forest.
 A special, limited-edition 96 box (available for approximately one year) goes on sale today containing the new colors which have the names of contest winners on the labels.
 Crayola crayons are manufactured and distributed by Binney & Smith Inc., Easton, Pa.
 -0- 11/9/93
 /CONTACT: Eric Zebley of Binney & Smith, 215-253-6272, ext. 4649/

CO: Binney & Smith ST: California IN: SU:

MK-LJ -- PH005 -- 2263 11/09/93 13:05 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 9, 1993

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters