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CRAYOLA INTRODUCES NEW CRAYONS THAT ARE LITERALLY 'OFF THE WALL'

 CRAYOLA INTRODUCES NEW CRAYONS THAT ARE LITERALLY 'OFF THE WALL'
 EASTON, Pa., Feb. 4 /PRNewswire/ -- Parents can put away the scrub brushes and stain remover, thanks to Binney & Smith.
 The maker of Crayola products has introduced a totally off-the-wall product -- washable crayons.
 Unlike the billions of crayons produced before them, Crayola washable crayons are made from a patented formula that washes from most surfaces, including walls and fabric.
 "Washable crayons address our number one consumer complaint -- getting crayon marks off different surfaces," said Mark O'Brien, Binney & Smith spokesperson. "Each year we receive thousands of calls and letters regarding crayon stains, mainly from parents of preschool children. With the introduction of washable crayons, parents can breathe a little easier when it comes to crayon mishaps."
 The difference between traditional and washable crayons is in their formulas. Washable crayons contain special water-soluble polymers found in many health and beauty aids. This allows them to be removed from most surfaces by simply using soap and water. Tests have shown washable crayon marks can even be removed from walls and fabric one to two months after being stained. However, crayon marks are easiest to remove if washed soon after they happen.
 Crayola washable crayons are non-toxic and available in two sizes. The So Big size, for younger children, come six to a box and have a suggested retail price of $2.99. Boxes of eight, large-size washable crayons will sell for approximately $2.59.
 CRAYOLA WASHABLE CRAYONS -- FACT SHEET
 -- Crayon stains and how to remove them from household surfaces top the list of consumer complaints received each year by Binney & Smith, maker of Crayola crayons.
 -- Market research conducted by the company with mothers of children between the ages of 2 and 7 indicated that washability was a highly desirable crayon feature.
 -- Crayola washable crayons mark the first major change in the basic crayon formula used by Binney & Smith for nearly 90 years.
 -- Washable crayons are made from a patented formula composed of water-soluble polymers found in many health and beauty aids and specially selected pigments.
 -- Because Crayola washable crayons contain water-soluble polymers rather than wax, they can be "dissolved" from most surfaces using soap and water. The specially selected pigments are "encapsulated" in the polymers, allowing them to be washed from most household surfaces.
 -- Since the majority of crayon mishaps are caused by children under the age of 5, Crayola washable crayons are only available in two sizes, large and So Big, which are easier for small hands to hold.
 -- The box of eight washable crayons contains the same colors (red, green, yellow, orange, blue, black, brown and violet) as the first box of Crayola crayons sold in 1903.
 -- Washable crayons are different from regular crayons in yet another way. They are the only Crayola crayons that lack the traditional waxy aroma because they do not contain paraffin wax or stearic acid which give regular crayons their well-known smell.
 /delval/
 -0- 2/4/92
 /CONTACT: Mark J. O'Brien of Binney & Smith, 215-253-6272, ext. 4289/ CO: Binney & Smith ST: Pennsylvania IN: SU: PDT


MK-CC -- PHFNS1 -- 6475 02/04/92 07:34 EST
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Publication:PR Newswire
Date:Feb 4, 1992
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