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CRAVEN CROWELL, JOHNNY HAYES SWORN IN TO TVA BOARD

 KNOXVILLE, Tenn., July 14 /PRNewswire/ -- Craven Crowell, sworn-in today as the 11th chairman in TVA's 60-year history, will embark on a 60-day reorientation program, concentrating on four main areas, including competitive rates and environmental leadership.
 Johnny H. Hayes, who was sworn-in today as TVA's 23rd director, also plans to spend the first two months listening and learning about TVA and current issues facing the agency.
 During his two-month reorientation, Crowell, 49, a former TVA vice president, said he would specifically concentrate on:
 -- Competitive rates and customer satisfaction. "If we can't demonstrate our efficiency and creativity to our customers in the form of stable power rates, we will not have the credibility to succeed in our other resource management pursuits," Crowell said.
 -- Safety and management of the nuclear program, "because of its far-reaching effect on our energy supply and financial performance."
 -- Environmental leadership and energy conservation. He said TVA must blend "environmental consciousness into everything we do" and prove that TVA "can foster conservation consciousness while we manage the power supply."
 -- Workforce excellence. He said he values the contributions and input of TVA employees and knows "the real work of TVA gets done on the front line, not in the board room."
 Hayes, 52, the former Tennessee commissioner of economic and community development, said he would "use good old horse sense" in helping the Tennessee Valley region grow and prosper. However, he said he would not promote "growth for growth's sake."
 According to Hayes, the new board faces several challenges including keeping rates stable, providing a reliable, cost-effective and safe supply of electrical power and balancing that with efficient economic development and environmental programs.
 "It's easy to say we're for cheap rates, clean air and water, and better jobs," Hayes said. "Getting there is the toughest part."
 Two former TVA Board members, community and business leaders, TVA employees, and friends and family members attended the swearing-in- ceremony at TVA headquarters in Knoxville.
 The two new board members met TVA employees at a reception immediately following the ceremony and also attended employee receptions in Chattanooga and Muscle Shoals, Ala. Crowell and Hayes join TVA Director William Kennoy on the three-member TVA Board.
 Both men were appointed by President Clinton and confirmed by the U.S. Senate on July 1, one day after the Senate Committee on Environment and Public Works unanimously approved their nominations.
 Crowell was appointed to a nine-year term. Hayes will fill the remaining three years of former TVA Chairman Marvin Runyon's term.
 -0- 7/14/93
 /CONTACT: John Moulton, Public Relations, 615-632-8048, or Gil Francis, Public Relations, 615-632-6000, both of TVA/


CO: Tennessee Valley Authority ST: Tennessee IN: UTI SU: PER

MM-SB -- CH004 -- 1416 07/14/93 12:31 EDT
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Publication:PR Newswire
Date:Jul 14, 1993
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