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CPR analytics: vitamins & VHMS.

Number of Vitamins & VHMS List Price Changes by Month

CPR reports that list price changes occurred mostly in the summer months in the Vitamins Categories. Most recently, Nature's Bounty was responsible for a large number of changes in May 2016, with increases averaging 7%, while Schwabe was responsible for many of the changes that occurred in July 2016.

Number of List Price Changes by VHMS & Vitamins--Top Manufacturers

Most list price changes came from the VHMS Segment, led by manufacturers Nature's Bounty and Mason. Pharmavite saw more list price changes than Nature's Bounty in the Vitamins Category.

VHMS & Vitamin Average Retail Margins by Channel

Manufacturers saw similar average margins between both the Vitamins and VHMS categories. Pharmavite saw higher margins in the Drug channel, but Nature's Bounty had higher margins in both Mass and Food channels.

Number of Vitamin & VHMS New Products

By far, the largest number of new products were introduced during January 2017 most coming from manufacturer Piping Rock, with a few new products in the same month from Nature's Bounty/Rexall Sundown.

Caption: NUMBER OF LIST PRICE CHANGES BY MONTH VITAMINS AND VHMS--LAST 24 MONTHS

Caption: VITAMIN & VHMS NEW PRODUCTS BY SEGMENT--LAST 12 MONTHS

LIST PRICE CHANGES BY SEGMENT LAST
24 MONTHS

VHMS

Nature's Bounty   222
Mason             128
Pharmavite        78

Vitamins

Pharmavite        84
Nature's Bounty   77
Mason             41

Source: CPR Database, June 2015--May 2017

Note: Table made from bar graph.

MARGINS BY SEGMENT--MAY 2017
VHMS & VITAMIN CATEGORIES

                  MASS   FOOD   GRUG

NATURE'S BOUNTY   37%    39%    41%
PHARMAVITE        30%    35%    42%
I-HEALTH          29%    37%    43%
NATURE'S BOUNTY   38%    40%    41%
PHARMAVITE        30%    36%    44%

Source: CPR Database, May 2017

Note: Table made from bar graph.
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Title Annotation:SUPPLY SIPE
Publication:MMR
Date:Jun 26, 2017
Words:275
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