CPR analytics: vitamins & VHMS.
Number of Vitamins & VHMS List Price Changes by Month
CPR reports that list price changes occurred mostly in the summer months in the Vitamins Categories. Most recently, Nature's Bounty was responsible for a large number of changes in May 2016, with increases averaging 7%, while Schwabe was responsible for many of the changes that occurred in July 2016.
Number of List Price Changes by VHMS & Vitamins--Top Manufacturers
Most list price changes came from the VHMS Segment, led by manufacturers Nature's Bounty and Mason. Pharmavite saw more list price changes than Nature's Bounty in the Vitamins Category.
VHMS & Vitamin Average Retail Margins by Channel
Manufacturers saw similar average margins between both the Vitamins and VHMS categories. Pharmavite saw higher margins in the Drug channel, but Nature's Bounty had higher margins in both Mass and Food channels.
Number of Vitamin & VHMS New Products
By far, the largest number of new products were introduced during January 2017 most coming from manufacturer Piping Rock, with a few new products in the same month from Nature's Bounty/Rexall Sundown.
Caption: NUMBER OF LIST PRICE CHANGES BY MONTH VITAMINS AND VHMS--LAST 24 MONTHS
Caption: VITAMIN & VHMS NEW PRODUCTS BY SEGMENT--LAST 12 MONTHS
LIST PRICE CHANGES BY SEGMENT LAST 24 MONTHS VHMS Nature's Bounty 222 Mason 128 Pharmavite 78 Vitamins Pharmavite 84 Nature's Bounty 77 Mason 41 Source: CPR Database, June 2015--May 2017 Note: Table made from bar graph. MARGINS BY SEGMENT--MAY 2017 VHMS & VITAMIN CATEGORIES MASS FOOD GRUG NATURE'S BOUNTY 37% 39% 41% PHARMAVITE 30% 35% 42% I-HEALTH 29% 37% 43% NATURE'S BOUNTY 38% 40% 41% PHARMAVITE 30% 36% 44% Source: CPR Database, May 2017 Note: Table made from bar graph.