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CPA Marketing Tool Kit wins award; new brochure, speech offered on business consulting.

The AICPA Communications Team proudly announced that the CPA Marketing Tool Kit (www.aicpa.org/cpamarketing) has received a Big Apple Award from the Public Relations Society of America, New York Chapter, in the category of Marketing Communications: Support of Existing Services. The PRSA Big Apple Awards encourage excellence in public relations by recognizing communications professionals who have achieved standards of excellence.

The Tool Kit continues to enhance its offerings to members. A new brochure and speech to help members market their business consulting services have just been added. Both the brochure and speech, "Selecting the Right Structure for Your Business," offer guidance on forming a sole proprietorship, partnership, limited liability company and S or C corporation.

You can present the speech to local business or community groups to increase your visibility and distribute the brochure to audiences as a handout. The brochure is available as high resolution PDF files in black and white, two-color and four-color. Instructions for printing the brochure and suggestions on how to use it are also included in the tool kit. Members can imprint their firm name, logo and contact information on the back panel.

Print advertisements for CPA firms to run in local publications also are provided in the Marketing Tool Kit. The ads range in focus from tax preparation to personal financial planning and business consulting to the wide spectrum of CPA services available to individuals and businesses.

Members may access the CPA logo and tagline "America Counts on CPAs" through the tool kit as well.
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Title Annotation:Certified public accountants
Publication:CPA Letter
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2005
Words:253
Previous Article:Chair's corner.
Next Article:Special feature: the year in review.
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