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COX CABLE HAMPTON ROADS SLATES AUG. 2 LAUNCH FOR 'MULTIPLE-CHANNEL' DELIVERY OF HBO AND CINEMAX

    NORFOLK, Va., Aug. 5 /PRNewswire/ -- Cox Cable Hampton Roads announced today that, as of Aug. 2, its subscribers to HBO and Cinemax will receive each of the pay-TV services as a multichannel rather than single-channel offering.
    The new "multiple-channel" delivery will give HBO and Cinemax subscribers the ability to choose from four HBO and Cinemax selections at any given time of the day.
    According to Franklin R. Bowers, vice president/general manager, Cox Cable Hampton Roads, HBO will be delivered on channel 21 and HBO2 on channel 53, while Cinemax will be delivered on channel 38 and Cinemax2 on channel 52.
    The four HBO and Cinemax channels will be programmed independently to maximize viewing choice.  The primary HBO channel, for example, might air a top Hollywood action movie at 8 p.m., while HBO2 offers a romance or drama.  This approach means that in prime time, for example, the number of different HBO programs available to choose from in a given month is 70 percent greater than HBO delivered over a single channel.
    Cinemax will be similarly scheduled to provide maximum choice in every daypart.
    "We're committed to doing all we can to keep increasing the value of a cable subscription," said Bowers.  "That's why we're further expanding programming choice by offering multiple-channel delivery of HBO and Cinemax."
    "Early subscriber research indicates satisfaction and acceptance levels far greater than what we had ever projected.  This is a great way to insure than HBO and Cinemax subscribers get more access to our high- quality programming," said Betsy Bruce, HBO vice president of Multiplex Sales and Marketing, and the HBO executive overseeing the company's "multiplex" project.  "We're very pleased that Cox Cable Hampton Roads is making this a reality for their subscribers."
    -0-             08/05/93
    CONTACT:  Irvine B. Hill of Cox Cable Hampton Roads, 804-858-5217, or Pat Conner of Home Box Office, 404-239-6600 CO:  COX CABLE HAMPTON ROADS; HOME BOX OFFICE; CINEMAX IN:  ENT SU:  PDT ST:  VA


-- AT010 -- X232 08/05/93
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Publication:PR Newswire
Date:Aug 5, 1993
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