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COSTA CRUISE LINES ANNOUNCES CORPORATE EXPANSION; KEY MANAGEMENT APPOINTMENTS MADE

 COSTA CRUISE LINES ANNOUNCES CORPORATE EXPANSION;
 KEY MANAGEMENT APPOINTMENTS MADE
 MIAMI, July 24 /PRNewswire/ -- Bruce Nierenberg, president and CEO of Costa Cruise Lines, announced today key additions to the company's management team.
 "In positioning this company for the future, we have renewed our commitment to the travel agent community to be the definitive provider of the highest level of service excellence in the cruise industry," said Nierenberg. "Key to this commitment will be the depth of the internal resources of the Costa organization. The expansion of our sales, marketing and hotel areas is one of the ways in which we will accommodate that commitment."
 Klaus P. Wombacher will join the company as executive vice president. Wombacher brings more than 38 years of international travel and cruise industry experience to Costa. Most recently, he served in the positions of vice president International Sales and Vice President Passenger Services for Premier Cruise Lines. He held several management positions at Norwegian Caribbean Lines from 1973 to 1987. Prior to that, Wombacher worked for one of Germany's leading tour operators and KLM Airlines.
 Costa's sales department has been reorganized under four separate divisions. Joseph Cavarra, who has been with the company for 17 years, will be vice president National Accounts. David Stafford will continue as the line's vice president Group and Incentive Sales.
 James J. Applebaum will join the company as vice president Retail Sales, responsible for Costa's field sales force and internal sales service department. Applebaum comes to Costa from Commodore Cruise Lines where he worked since 1983 holding several sales and marketing management positions, most recently as vice president of Charters and Incentive Sales.
 As vice president Sales Promotion, Dennis Shine will head a new sales effort responsible for the creation of specialized travel agent presentations. Shine's extensive travel industry background includes positions as director of Sales Development and International Sales for Premier Cruise Lines and, prior to that, 18 years in management positions with Eastern Airlines.
 Costa will bring the entire marketing, creative and communications effort in-house. Nina Cohen will serve as vice president Marketing Services and Fred Caravetta will assume the position of vice president Creative Services. Ray Allen will become a creative consultant to Costa. Barbara Boyd will join the company as copywriter. Randi Schneider will take on the position of director Account Services; and Javier Rivera will be art director.
 Mitchell Schlesinger, whose extensive travel and cruise industry experience includes seven years with Costa, will assume the new position of vice president Promotions/Merchandising.
 "This team of marketing professionals collectively represents one of the deepest and strongest backgrounds in the industry," said Nierenberg. "Together, we have created and marketed some of the industry's most successful products, from Norwegian Caribbean Lines to Scandinavian World Cruises to Premier Cruise Lines. We have the opportunity now to repeat that success."
 Robert R. Mahmarian, who was executive vice president of Marketing, Sales and Passenger Services, has left the company to pursue other interests following the elimination of that position.
 Jim Flynn will join the company as vice president Cruise Product. Flynn comes to Costa from Premier Cruise Lines where he worked as director of Passenger Programming since 1983. His 16-year career in the industry began at Holland America as a cruise director. He also held the position of entertainment director for Scandinavian World Cruises.
 "Jim's proven experience in the area of entertainment and on board passenger programs will be a key component in providing the highest level of passenger service and satisfaction on all of our ships," said Nierenberg.
 Miami-based Costa Cruise Lines offers Caribbean, Alaskan, Panama Canal, Transatlantic, Mediterranean and Northern European cruises of 7-days or longer. In December, the company will welcome the brand new 30,000-ton, 800-passenger CostaAllegra, the second vessel to join the line's EuroLuxe fleet.
 -0- 7/24/92
 /CONTACT: Jennifer Lawrence Schott of Costa Cruise Lines, 305-358-7325, ext. 123/ CO: Costa Cruise Lines ST: Florida IN: LEI SU: PER


AW-JB -- FL009 -- 3159 07/24/92 16:37 EDT
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Date:Jul 24, 1992
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