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COST-MISER COUPONS (INTERNATIONAL) COMPLETES MANAGEMENT RESTRUCTURING OF COST-MISER COUPONS INC. IN THE U.S. TO FOCUS ON SALES, REVENUE

 VANCOUVER, British Columbia, May 3 /PRNewswire/ -- Cost-Miser Coupons (International) Inc. today announced the appointment of Derek Hewitt as president of Cost-Miser Coupons Inc. (USA). Cost-Miser Coupons (International) Inc. owns 51 percent of Cost-Miser Coupons Inc. (Canada), which in turn owns 100 percent of Cost-Miser Coupons Inc. (USA).
 Mr. Hewitt was formerly vice president of advertising and promotion of Cost-Miser Coupons Inc. (USA). He has played a vital role in the company's successes in the United States thus far, and personally holds the record for contracts sold to date.
 Roy A. Messinger, Alan E. Spiegel and Michael J. Joyce have been appointed vice presidents. These key sales executives have already contributed greatly to the company since they joined five weeks ago.
 "The new U.S. management team is highly focused and dedicated to providing excellent results for our clients and profits for our shareholders," said Mr. Hewitt. "We have had excellent response from the marketplace, and are on the verge of closing some important advertising contracts. It is our collective faith in the power of the concept that has kept us dedicated to protecting the interests of the company during the unsettling events of the past two weeks, even though we were terminated and acting unpaid. We are excited about moving forward together as a streamlined unit with a clear mission and a wonderful product to sell. Contrary to previous announcements, there will be no slowdown in operations. We will, however, reduce overhead to focus only on those things that produce results."
 Mr. Hewitt brings 17 years of experience in the advertising business to the position. He is a veteran of major New York advertising agencies such as J. Walter Thompson, Wells Rich Greene and Ammirati and Puris, and has held senior management positions on both the creative and marketing sides of the industry, creating successful campaigns for Club Med, Four Seasons Hotels, Pan Am,


Waterford Crystal, S.C. Johnson and many others. He also ran his own New York advertising agency for five years, during which time he became interested in sales promotion concepts such as coupon distribution.
 For Cost-Miser Coupons Inc. (USA) he developed and closed the company's first revenues with clients such as Nabisco, Campbell Soup, Sandoz Pharmaceuticals and Warner-Lambert. He has also enhanced the relationship with the National Center for Missing and Exploited Children, created the company's advertising and public relations campaigns and television launch, and negotiated contracts with retailers. Mr. Hewitt is also president of Cost-Miser Coupons (International), to which post he was appointed on April 28.
 Mr. Messinger joined Cost-Miser Coupons Inc. (USA) from a major competitor, Catalina Marketing, where he was among that company's top five salesmen every year for three years. He sold long-range contract commitments to major coupon advertisers such as Lever Brothers, Van Den Bergh Foods, M&M Mars, Dannon Yogurt and Campbell Soup. Mr. Messinger has an extensive knowledge of in-store coupon cross-promotion tactics, and his new responsibilities will draw on both his sales and research abilities.
 Mr. Messinger previously sold syndicated market research services to similar clients with Arbitron/SAMI, the national research bureau. He began his career in sales with Procter and Gamble's paper products division.
 Mr. Spiegel joined Cost-Miser Coupons Inc. (USA) after a successful career as a leading salesman for ACTMEDIA, one of Cost-Miser's only competitors in in-store couponing. Mr. Spiegel had previously developed new business relationships with Nabisco, Hershey, CPC International, American Home Foods, Whitehall Laboratories, Pepsi Cola, Fuji Film and Pfizer Pharmaceuticals. He represented the Instant Coupon Machine, an on-shelf coupon dispenser. Previously, Mr. Spiegel spent seven years with Computerized Marketing Technologies, a direct marketing firm with one of the most sophisticated coupon distribution databases in the United States. He was also leading salesman there, bringing in over $7 million per annum from accounts such as Coca Cola, Playtex, Tambrands, Chesebrough Ponds, Mobil Chemical, Perrier and Sterling Drug.
 Mr. Messinger and Mr. Spiegel will share sales responsibilities in the Northeast, with Mr. Spiegel also having responsibility for West Coast clients.
 Mr. Joyce is also an alumnus of Catalina Coupons. He joined Cost- Miser Coupons Inc. (USA) after earning extensive experience in coupon sales with Marketing Communications Networks, where he was the leading salesman for three years in a row, with sales of over $7 million per year to Kraft, Oscar Meyer, General Mills, Pillsbury, ConAgra, Stouffers and Hormel. At Catalina he was a leading force in the successful startup of that company's sales to Heinz, Brown-Forman, Frito-Lay and Borden. Mr. Joyce will continue to handle Cost-Miser's Midwestern U.S. client base.
 The new Cost-Miser Coupons Inc. (USA) management team now consists entirely of seasoned professionals from the advertising and sales promotion industries.
 Cost-Miser Coupons (International) Inc. has also taken steps to withdraw previously distributed promotional materials in which funding plans were laid out to include a Statement of Material Facts offering and potential NASDAQ listing. No application for such offerings or listings has been approved or made. The company is also withdrawing previous financial projections and forecasts since there has been a complete management restructure, and will issue new projections in due course.
 The new management has undertaken full compliance on accurate disclosure of future funding plans.
 -0- 5/3/93
 /CONTACT: Cost-Miser Coupons (International), 604-631-4725/


CO: Cost-Miser Coupons (International) Inc. ST: British Columbia IN: SU: RCN

CK -- NY006 -- 3512 05/03/93 06:00 EDT
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Date:May 3, 1993
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