Printer Friendly

CORVETTE BEGINS COUNTDOWN TO 40TH BIRTHDAY ON JUNE 30

 WARREN, Mich., June 2 /PRNewswire/ -- To many a mortal, reaching age 40 means the best is past. But for Chevrolet's remarkable Corvette, its upcoming 40th birthday on June 30 "begins still another decade of enduring greatness for the No. 1 production sports car on the planet."
 So says Jim Perkins, Chevrolet general manager, releasing plans for several Corvette birthday events planned during June.
 Perkins called the first event this month "a wonderful coincidence" -- a new version of the classic 1960s television series "Route 66" featuring a mint-condition 1961 Corvette convertible -- which premieres Tuesday, June 8 on NBC-TV. The show stars Dan Cortese ("MTV Sports") and James Wilder ("Equal Justice").
 "Corvette's 40th birthday climaxes an historic year that began with the production of the 1-millionth Corvette last July 2nd," Perkins said. "No other car company has built anywhere near as many sports cars. That Millionth Corvette has been seen by tens of thousands during a national tour covering more than 30,000 miles since last fall.
 "Corvette fever was never hotter. Sales thus far in the 1993 model year are up more than 20 percent and Corvette continues to dominate the sports car market."
 Perkins listed these Corvette events to be held in June:
 -- June 3 -- A multitude of Corvette enthusiasts will participate in an NBC-TV event in Santa Monica, Calif., launching author Michael Wallis ("Route 66; The Mother Road") and his wife, Suzanne, on a motor trip retracing U.S. Route 66 in a 1993 40th Anniversary Corvette convertible. They are scheduled to arrive in Chicago (the highway's starting point) on June 8, the day "Route 66" premieres. For further information, please contact Janine Jones at NBC-TV, 818-840-3633.)
 -- June 3-6 -- The 13th annual Corvette Homecoming in Bowling Green, Ky., where the Corvette is built and the future site of the National Corvette Museum. More than 2,000 Corvettes and 25,000 people are expected. Each year the Corvette plant welcomes 60,000 visitors, many of them members of the 600 Corvette owner clubs around the world.
 -- June 19-20 -- A Corvette 40th Birthday celebration on Father's Day weekend hosted by the Museum of Transportation in Brookline, Mass. On Saturday, over 300 Corvettes from 1953 to 1993 will be on display before an estimated 150,000 visitors to Boston's Waterfront Park and Quincy Market. On Sunday, 200 "Vettes" will be displayed at a Corvette Concours d'Elegance at the Museum of Transportation.
 -- June 25-27 -- Corvette's birthday will be celebrated at Bloomington Gold, perhaps America's premier Corvette owner gathering. Held this year for the first time at the Illinois State Fair Grounds in Springfield, the show is expected to feature 5,000 Corvettes and attract 35,000 people.
 -- June 30 -- The Actual 40th birthday of Corvette will be celebrated by Chevrolet and General Motors employes outside the Chevrolet Central Office Building at the GM Technical Center in Warren.
 Corvette is the oldest car nameplate in Chevrolet and one of the oldest in the industry. It was a "dream car" rushed to production in response to public excitement -- pioneering the era of the "personal car" in the auto industry. Its mission from Day One has been to be "the uniquely American sports car for the driving enthusiast."
 The first Corvette was hand-built in Flint, Mich., on June 30, 1953. It was the world's first production car to feature rustproof fiberglass body panels -- a body construction that has continued to the current model.
 Production was shifted to St. Louis in December 1953 and on June 1, 1981, production began at Corvette's first exclusive assembly plant in Bowling Green, where the sports car is built today.
 In its four decades, Corvette has introduced a host of design and performance features, weathered competitive challenges from American, German and Japanese sports cars and become a world symbol of American automotive innovation.
 Half of the over 1 million units built thus far are estimated to still be on the road. Corvette has an intensely loyal worldwide owner body and some aficionados own a dozen or more Corvettes.
 From the time movie star John Wayne took delivery of his 1953 Corvette, the car has enjoyed special status with a "who's who" of VIP entertainers, astronauts, race drivers, sports figures, political leaders and industrialists.
 Corvette enthusiasts are still talking about Johnny Carson stepping from a white Corvette coupe before 55 million viewers as he arrived at the NBC Studio last year in his final television show.
 Chevrolet credits the Corvette for adding luster, excitement and owner pride to all its cars and trucks even though Corvette has never achieved more than 2 percent of annual Chevrolet car sales.
 Highly popular in 1993 has been a 40th anniversary package featuring an exclusive "ruby red" exterior and interior with color-keyed wheel center, headrest embroidery and bright emblems on the hood, deck and side-grills.
 Total Corvette production from June 30, 1953, through April 30, 1993, was 1,016,981, made up of 270,432 convertibles and 746,549 coupes. The car's name came from the sleek, fast submarine chaser and convoy escort vehicle of World War II.
 -0- 6/2/93
 /CONTACT: Dave Hudgens of Chevrolet Motor Division, 313-492-8846/
 (GM)


CO: Chevrolet Motor Division ST: Michigan IN: AUT SU:

DH-ML -- DE010 -- 4321 06/02/93 09:09 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 2, 1993
Words:873
Previous Article:INCONTEXT SIGNS VALUE ADDED RESELLER AGREEMENT WITH AUDRE INC.
Next Article:ULTRA HIGH-MILEAGE VEHICLES TO COMPETE JUNE 4-5 AT EATON PROVING GROUNDS
Topics:


Related Articles
CHEVROLET'S 1 MILLIONTH CORVETTE TO BE BUILT ON JULY 2
'CORVETTE BULLDOZER' TO BE USED IN GROUNDBREAKING FOR NATIONAL CORVETTE MUSEUM JUNE 5
LEAR SEATS IN 1 MILLIONTH CORVETTE
CHEVY'S CORVETTE AT 1 MILLION -- AMERICA'S NATIONAL CAR?
MILLIONTH CORVETTE WEEK BEGINS JUNE 29
CHEVY LIMITS FABLED CORVETTE ZR-1 TO 380 PER YEAR
PALM SPRINGS GEARS UP FOR CORVETTE INVASION
DAVID C. HILL APPOINTMENT -- CORVETTE CHIEF ENGINEER
CORVETTE OWNERS TO CONVERGE ON SANTA MONICA PIER JUNE 3 TO KICK OFF NEW 'ROUTE 66' TV SHOW AND CELEBRATE CORVETTE'S 40TH BIRTHDAY
FIFTH-GENERATION CORVETTE ANNOUNCED TODAY BY CHEVROLET GENERAL MANAGER JIM PERKINS

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters