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COREL CORPORATION BECOMES WORLD'S FIRST MAJOR GRAPHICS SOFTWARE COMPANY TO IMPLEMENT PRICE PARITY FOR INTERNATIONAL MARKET

    OTTAWA, Aug. 13 /PRNewswire/ -- Corel Corporation (NYSE-NMS: COSFF) announced today its new strategy to standardize global pricing for CorelDRAW 4.  Effective immediately, Corel will offer all localized versions of CorelDRAW 4 to distributors at the same price as the English version. Corel's new standardized pricing should result in CorelDRAW 4 prices in international markets that are more consistent with those advertised in North America.
    "Falling hardware prices, currency fluctuations and a recession have influenced our decision to adopt a global pricing model", said Dr. Michael Cowpland, president and CEO of Corel Corporation.  "This new initiative for CorelDRAW 4 gives our international customers the best possible price for our product."
    Corel's strategy to standardize CorelDRAW 4 pricing worldwide eliminates premiums associated with the cost of localization and economies of scale. With the new prices implemented, Corel Corporation becomes the first graphics software company to implement a pricing system that offers price parity to global markets.
    Incorporated in 1985, Corel Corporation is recognized internationally as an award-winning developer and marketer of PC graphics and SCSI software.  CorelDRAW(TM), Corel's industry-leading graphics software is available in 14 languages and has to date won over 100 international awards from major trade publications.  Corel ships its products through a network of more than 100 distributors in 60 countries worldwide.  Corel is traded on The Toronto Stock Exchange (symbol:  COS) and the NASDAQ - National Market System (symbol:  COSFF).
    Corel is a registered trademark of Corel Corporation.
    CorelDRAW and CorelSCSI are trademarks of Corel Corporation.
    -0-             08/13/93
    CONTACT:  Janie Sullivan media relations assistant of Corel, 613-728-8200, ext. 1672
    (COSFF) CO:  COREL CORPORATION IN:  CPR ST:


-- NY008 -- X541 08/13/93
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Publication:PR Newswire
Date:Aug 13, 1993
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