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COORS LAUNCHES AD CAMPAIGN SHOWCASING ITS ROCKY MOUNTAIN HERITAGE

 COORS LAUNCHES AD CAMPAIGN SHOWCASING ITS ROCKY MOUNTAIN HERITAGE
 GOLDEN, Colo., April 16 /PRNewswire/ -- Coors Brewing Co. will launch a national television advertising campaign Saturday, April 25, that highlights and reinforces its Rocky Mountain heritage. This is the first campaign to address the family of Coors brands.
 The four 30-second spots feature majestic Rocky Mountain visuals, an original classical composition and brief printed quotes from company President Peter Coors describing Coors' quality and brewing heritage.
 "People associate our beers with the Rockies," said Coors. "Not just because we were founded at the foot of the mountains, but also because our unique brewing process gives our products a fresh from the Rockies taste -- crisp, fresh, cold, clean, pure. That 120-year heritage of quality ingredients, products and people is the basis for our success and growth," he said.
 The campaign was created by Foote, Cone & Belding, Chicago. The spots will run in rotation on national prime time television and during select sporting events.
 Coors Brewing Co. is the third largest brewer in the United States. Based in Golden, the company has additional brewing and packaging facilities in Memphis, Tenn., and Elkton, Va.
 -0- 4/16/92
 /CONTACT: Colleen Plummer, 303-277-5314 or Barbara Theuerkauf, 312-693-1800, both of Coors Brewing Co./ CO: Coors Brewing Co. ST: Colorado IN: FOD SU:


BB -- DV012 -- 9476 04/16/92 16:18 EDT
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Publication:PR Newswire
Date:Apr 16, 1992
Words:225
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