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COORS BREWING CO. TO BECOME KANSAS CITY ROYALS BROADCAST SPONSOR

 CHICAGO, March 2 /PRNewswire/ -- Coors Brewing Co. and KSMO-TV announced today that they have signed a three-year agreement entitling Coors to Kansas City Royals broadcast sponsorship rights.
 The agreement provides the Coors Light and Keystone brands with half-game malt beverage exclusivity, four 30-second announcements per game and other related promotional items during the 1993, 1994 and 1995 Major League Baseball seasons.
 "We are extremely excited about this media property and proud to be associated with such well-respected organizations as KSMO-TV and the Kansas City Royals," said Pat Ramirez, Coors regional marketing manager. "We are confident that this marketing partnership will provide a tremendous opportunity for the Coors Brewing Co., Coors Light and Keystone brands and KSMO-TV."
 "Coors has a tremendous presence in the Kansas City market and we are proud to be associated with an advertiser of that magnitude as a major sponsor of the Kansas City Royals," said Jim McDonald, vice president and general manager of KSMO-TV.
 -0- 3/2/93
 /CONTACT: Barbara Theuerkauf of Coors Brewing, 312-693-1800 or Kim Blazek Dahlborn of L.C. William and Associates, 312-565-4607, for Coors Brewing Co./


CO: Coors Brewing Co.; Kansas City Royals ST: Illinois, Colorado, Missouri IN: FOD SU:

EH-BB -- DV001 -- 8021 03/02/93 11:21 EST
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Publication:PR Newswire
Date:Mar 2, 1993
Words:207
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