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COORS BREWING CO. REPORTS SECOND QUARTER VOLUME

 GOLDEN, Colo., June 22 /PRNewswire/ -- Coors Brewing Co., the principal subsidiary of Adolph Coors Co. (NASDAQ-NMS: ACCOB), today announced record sales of beer and other malt beverages for the second quarter and first half of the year.
 For the 12-week fiscal quarter ended June 13, 1993, the company reported malt beverage sales volume of 5,113,000 barrels, a 0.9 percent increase over the 5,065,000 barrels sold during the like period a year earlier.
 Peter H. Coors, vice chairman and chief executive officer of Coors Brewing Co., said, "Increased sales volume for our quality malt beverages in the second quarter is primarily attributable to strong consumer demand for our innovative new alcohol beverage, Zima Clearmalt, as well as sales of Killian's and Coors Light. Sales of Zima, which is now available in 30 percent of the United States, continued to exceed our expectations in the second quarter."
 Sales volumes represent Coors Brewing Co. sales to wholesalers. Reported sales volumes usually differ from "removals," or sales by Coors wholesalers to retailers, as wholesalers adjust their inventory levels.
 "Since the first quarter of this year," Coors added, "we are pleased to


have seen some improvement in market conditions. As evidence, second quarter removals of our products were approximately the same as a year earlier -- a noticeable improvement over a decline of about 2 percent in the first quarter."
 Reported year-to-date malt beverage sales to wholesalers for the 24 weeks ended June 13, 1993, totaled 8,855,000 barrels, up 2.2 percent from 8,661,000 barrels for the like period a year earlier. Removals for the first two quarters declined approximately 1.1 percent because of weak consumer sales industry-wide, which were primarily the result of unusually cold weather and poor economic conditions during the first quarter.
 Company officials emphasized that sales volumes of Coors Brewing Co. are not necessarily indicative of the financial performance of Adolph Coors Co. Fiscal second quarter 1993 financial results for Adolph Coors Co. are scheduled to be reported in mid-July.
 -0- 6/22/93
 /CONTACT: Willis Lyford or Dave Dunnewald of Coors Brewing Co., 303-277-2555 or 800-525-3786/
 (ACCOB)


CO: Coors Brewing Co.; Adolph Coors Co. ST: Colorado IN: FOD SU:

MC -- DV002 -- 4353 06/22/93 07:55 EDT
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Publication:PR Newswire
Date:Jun 22, 1993
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