Printer Friendly

COORS BREWING CO. MAKES KEY APPOINTMENTS

 GOLDEN, Colo., July 7 /PRNewswire/ -- Rob Klugman, Coors Brewing Co. vice president of Brand Management, and Bill Weintraub, former senior vice president of Marketing for Tropicana Products Inc., were named today to top Coors positions by Leo Kiely, Coors president and chief operating officer.
 Klugman, 45, was promoted to vice president of Corporate Development, responsible for planning long-term strategic direction for Coors.
 Weintraub, 50, was named as vice president of Marketing, responsible for established brands.
 Both positions report to Kiely and become effective July 12.
 According to Kiely, the appointments will strengthen the company's ability to be competitive in the marketplace and will take advantage of the major strengths of Klugman and Weintraub.
 "We clearly have a need for a strong senior officer to lead our strategic processes and align our resources against our most important strategies. Rob Klugman has done a great job building our brand franchises to their current levels, and we now need to leverage his skills and 14 years of experience with Coors in an important new role," said Kiely.
 Kiely said Weintraub brings a wealth of experience in advertising and marketing to his new position.
 "For years I have admired Bill Weintraub's marketing accomplishments in various consumer businesses, and I am excited about the new ideas he will bring to our beer business," Kiely said.
 Most recently, Weintraub directed all marketing and advertising for Tropicana Products, in Bradenton, Fla. Prior to that he was with Kellogg Co. in Battle Creek, Mich., from 1982 to 1991, with responsibility for marketing and sales. As a key leader in brand turnarounds, Weintraub revitalized Frosted Flakes, Corn Flakes, Raisin Bran, Rice Krispies and Special K. Ten new brands of cereal were launched successfully under his direction during the nine years he was with the company, and U.S. cereal sales operating profits doubled.
 Before working at Kellogg, Weintraub was marketing manager at Procter & Gamble Co. in Cincinnati, working there from 1967 to 1982 and helping to increase sales for such brands as Crest toothpaste, Sure deodorant and Scope mouthwash.
 According to Weintraub, his strengths include developing new products, revitalizing older, established brands, motivating and developing people and working with advertising agencies.
 "I like solving business problems. I believe my accomplishments and experience in the consumer marketing area will be helpful as Coors continues to grow its brands," he said.
 Weintraub received a bachelor's degree in communications from University of Illinois in 1964 and an MBA in marketing from Northwestern University in 1966. He served in the U.S. Marine Corps Reserves from 1966 to 1972.
 Klugman received his bachelor's degree from Amherst College in 1969, and was graduated magna cum laude and elected Phi Beta Kappa. He earned his MBA from Harvard Business School in 1973.
 He worked for Chicago-based Leo Burnett USA for six years, primarily in client service, and attained the level of vice president, account supervisor.
 Klugman came to Coors in 1979 as marketing director, responsible for brands and sports marketing. In 1981, he was named vice president of Marketing, directing the activities of brands, media and marketing services. He was named vice president of International Development and Marketing Services in 1987, managing the company's international efforts, research and marketing services, new products and new business development, including acquisitions.
 In 1990, he again led the work on established brands in the capacity of vice president of Brand Marketing.
 "Coors has an appreciable amount of work to do in order to more strategically define our future goals and to allocate and utilize our resources to attain these goals. I look forward to using my skills and experience in heading up this important function for Coors," Klugman said.
 Klugman is active in a number of professional and civic organizations including the boards of the Association of National Advertisers, the National Advertising Review Board, the Historic Paramount Theater and the Rocky Mountain Region of the Anti-Defamation League of B'nai B'rith. He also manages Coors' interest in the Colorado Rockies.
 Kiely was named as president of Coors Brewing Co. in February.
 Coors Brewing Co., a wholly owned subsidiary of Adolph Coors Co. (NASDAQ-NMS: ACCOB), and the nation's third largest brewer, last year reported record sales volume of 19.569 million barrels. Second quarter sales shipments were up 2.2 percent over 1991.
 -0- 7/7/93
 /NOTE TO EDITORS: Photos available upon request./
 /CONTACT: Anita K. Russell or Colleen Plummer of Coors Brewing Co., 303-277-5314 or 800-525-3786/
 (ACCOB)


CO: Coors Brewing Co.; Adolph Coors Co. ST: Colorado IN: FOD SU: PER

NS-MC -- DV005 -- 9069 07/07/93 12:24 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 7, 1993
Words:760
Previous Article:PARAMAX ANNOUNCES SENIOR BUSINESS DEVELOPMENT APPOINTMENTS
Next Article:FIRST FEDERAL BANK ANNOUNCES SECOND QUARTER EARNINGS OF $4.2 MILLION
Topics:


Related Articles
COORS BREWING CO. ANNOUNCES NEW STRUCTURE
COORS BREWING CO. ANNOUNCES NEW PRESIDENT
PETER COORS ASSUMES TOP BEER GROUP POST
COORS NAMES CHIEF ENVIRONMENTAL, HEALTH AND SAFETY OFFICER
VETERAN EXECUTIVE NAMED TO HEAD DENVER DISTRIBUTORSHIP
COORS NAMES NEW OFFICERS
Veteran exec to head Coors Denver distributorship.
COORS BREWING CO. MAKES KEY APPOINTMENTS
COORS BREWING COMPANY APPOINTS TREASURER

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters