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COORS BREWING CO. ANNOUNCES NEW STRUCTURE

 COORS BREWING CO. ANNOUNCES NEW STRUCTURE
 GOLDEN, Colo., June 4 /PRNewswire/ -- In a move designed to create


the strong organizational structure needed to operate a public company and allow management to better focus on achievement of profit objectives, the board of directors of Coors Brewing Co., a wholly owned subsidiary of Adolph Coors Co. (NASDAQ: ACCOB) (ACCOB), announced today it has changed its organizational structure and authorized three new key company positions.
 William K. Coors will serve as chairman and Peter H. Coors will serve as vice chairman and chief executive officer of Coors Brewing Co. The three new positions of president and chief operating officer; secretary and chief policy officer; and treasurer and chief financial officer will report to Peter Coors under the plan.
 The president and chief operating officer will oversee brewery operations, marketing, administration and technology. The chief policy officer will be responsible for the company's legal and corporate secretary functions, corporate environmental policy, and corporate affairs. A search will be conducted from among internal and external candidates in an effort to fill these positions by year end.
 A third position reporting to Chief Executive Officer Peter Coors has already been designated; Richard D. Zillmann will be the chief financial officer, vice president and treasurer for Coors Brewing Co. with responsibilities for treasury, audit, tax, financial reporting, financial community relations and risk management. Zillmann currently holds the position of vice president, treasurer and assistant secretary of Adolph Coors Co.
 "In order to lead a major public company in a tough competitive environment, respond to external business pressures, and focus internally on operations, Coors Brewing Co. must have a strong management focus and a strategic approach in all decision-making. This newly created structure will help us to effectively concentrate the energies of all of our top management," said Peter Coors.
 "We have an organization built on the strength of 7,200 very talented people," he added. "This new structure for our top management will allow us to maximize the value of these talents."
 In addition to the structure changes, the board also reaffirmed the strategic goals of Coors Brewing Co. which center on profit, growth and employees.
 "Our commitment to profit is designed to ensure the long-term success of the company," Peter Coors said. "We must also balance profit growth with our focus on increasing market share for our products while maintaining our total commitment to quality relationships with customers, employees, suppliers, the community and shareholders."
 Adolph Coors Co., founded in 1873, is one of the 220 largest publicly traded corporations in the United States. This diversified company operates businesses in brewing, aluminum rigid container sheet, ceramics and folding carton and flexible packaging. Coors Brewing Co. is the third-largest U.S. brewer and operates the largest single-site brewery in the world at its headquarters in Golden.
 It was announced at the Adolph Coors Co. annual shareholders meeting May 14 that the board of directors had authorized management to develop a plan to create a new public company, AC Technologies, subject to the resolution of certain tax and other contingencies. If the plan goes forward, AC Technologies would hold the diversified businesses of Coors Ceramics Co., Golden Aluminum Co., Graphic Packaging Corp., Golden Technologies Co. Inc., ZeaGen Inc. and MicroLithics Corp. Coors Brewing Co. would remain as the operating business of Adolph Coors Co.
 -0- 6/4/92 R
 /CONTACT: Anita K. Russell or Dave Dunnewald of Coors Brewing Co., 303-277-2555 or 800-525-3786/
 (ACCOB) CO: Coors Brewing Co.; Adolph Coors Co. ST: Colorado IN: FOD SU:


MC-BB -- DV003 -- 7259 06/04/92 18:03 EDT
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Date:Jun 4, 1992
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