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COOPERS & LYBRAND CALLS FOR SUPPORT OF NAFTA IN ADVERTORIAL; C&L SURVEY: FOUR OUT OF FIVE EXPECT NAFTA TO BENEFIT U.S. BUSINESSES

 NEW YORK, Nov. 8 /PRNewswire/ -- A prosperous future for American business depends on aggressive global competition, says Coopers & Lybrand in an advertorial it is running tomorrow in support of NAFTA.
 Half-page ads in The Wall Street Journal, The New York Times, The Washington Post, Chicago Tribune, Los Angeles Times, Dallas Morning News, San Francisco Chronicle, Philadelphia Inquirer, Boston Globe, Miami Herald and Houston Chronicle will highlight a recent Coopers & Lybrand survey of 395 growth company CEOs that found that four out of five expect NAFTA to benefit U.S. businesses through easier exporting and additional Canadian and Mexican market demand for products and services.
 Fifty-seven percent of survey respondents, who represent America's fastest growing companies, believe NAFTA will build market demand for their own businesses within three years, and the majority of CEOs interviewed (53 percent) think the treaty will create additional jobs for their U.S.-based operations within the same period. Only 11 percent agree with the Ross Perot view that NAFTA will result in fewer jobs for their operations in this country.
 The advertorial, headlined "NAFTA: When Did More Customers Mean Fewer Jobs?," states that Coopers & Lybrand clients across a wide range of industries support NAFTA, and offers the Mexican experience of American clients in the retail, manufacturing, financial services and telecommunications industries as examples of the benefits to be gained from NAFTA.
 "Our clients' experience leads to one conclusion NAFTA will provide a strong platform for the growth of high-value, high-income jobs upon which the future of America depends," the advertorial says.
 The advertorial, which is signed by Eugene M. Freedman, the firm's chairman and chief executive, concludes, "America's greatest growth has always occurred when trade with other nations was actively encouraged. And for fifty years, American policymakers have supported the continuing expansion of global free trade. within that framework, the United States prospered and expanded. It is a lesson that must not be forgotten. The isolationism and protectionism that created the Smoot- Hawley Tariff Act of 1930 led to a world-wide trade war and plunged America into the Great Depression."
 Commenting on the ad, which is the fourth in a continuing national series on economic issues, Freedman said. "Our role as an advisor to companies of all sizes, in all industries, throughout the United States and the world, gives us a unique perspective on business issues. Because economic growth is of utmost importance to Americans, we feel compelled to speak out on the basis of the knowledge we have gained from exposure to a vast array of businesses and industries.
 "Our intention with this ad is to represent the majority of businesses that believe that NAFTA will create more and better jobs for their U.S.-based operations. They see NAFTA as an opportunity to gain an immediate toehold within Mexico and Canada," Freedman said.
 The campaign was developed for Coopers & Lybrand by the firm's advertising agency, Hill Holiday, Connors, Cosmopulos, a national firm headquartered in Boston.
 -0- 11/8/93
 /CONTACT: Dave Nestor of Coopers & Lybrand, 212-536-2965/


CO: Coopers & Lybrand ST: New York IN: SU:

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Publication:PR Newswire
Date:Nov 8, 1993
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