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COOL AS ICE.

Summary: Chopard presents the new Ice Cube Pure--a must-have for the minimalist!

Six facets, twelve ridges, eight peaks. The cube spells minimalist geometric perfection. Sharp, clean, more rock than romance, mid-way between urban chic and modern glamour, Ice Cube makes light of genres and conventions... Cool to the point of being glacial? Because it can!

Origin

1999 and the design of this geometrical figure inspires Chopard to create a powerful, avant-garde collection inspired by ice cubes. Frosty watches or chilled jewellery models, Ice Cube's trendy looks have it all.

(R)evolution

Ice Cube Pure. Same spirit, different time... and collection. Smaller cubes, polished or diamond-set, lined up in tightly packed rows. Rings, earrings, necklaces... not to mention bracelets for the hippest wrists -- or ankles. On their own or part of a crowd? The ultimate fashion accessories can be worn solo or stacked up with others in a glorious combo of yellow, white and rose gold. Brilliant sparkle, fresh appeal, multiple facets... A powerful sense of self. Like the woman who wears them. Can't live without it!

Future-driven

Because sustainable luxury is a priority today, Chopard's choice of ethical 'Fairmined' certified gold for this collection is the way to go. It's a symbol of being truly 21st century. A label that guarantees respect for the mining community and the environment, used in High Jewellery since 2013 for the Green Carpet collection and in Haute Horlogerie for L.U.C watches. Making Ice Cube Pure part of this process shows Chopard's determination to extend the choice of ethical gold to all its products over time. Whatever it takes. You can't get cooler than that.

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Publication:GulfInsider
Date:Oct 31, 2017
Words:293
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