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CONTINENTAL APPOINTS THE RICHARDS GROUP TO LEAD U.S. ADVERTISING

 HOUSTON, Aug. 9 /PRNewswire/ -- Continental Airlines today announced that The Richards Group of Dallas will become responsible for the carrier's U.S. advertising.
 "The addition of The Richards Group underscores the continuation of Continental's positive momentum since it reorganized on April 28th of this year and that momentum will be best served by the kind of communications for which the Dallas agency is noted," said Donald Valentine, senior vice president of marketing and sales for Continental.
 Continental's U.S. advertising was formerly handled by Wells Rich Greene BDDP Inc.
 "The people of Wells Rich Greene BDDP have served as dedicated and valued partners in Continental's success in meeting the challenges of the past three years," said Valentine. "As evidenced most recently with the introduction of Continental's award-winning international business class, BusinessFirst, and in the bold communication of Continental's emergence from Chapter 11, the agency has accomplished the mission that it was assigned."
 -0- 8/9/93
 /CONTACT: Corporate communications of Continental Airlines, 713-834-5080/


CO: Continental Airlines ST: Texas IN: AIR SU:

MP -- NY071 -- 0831 08/09/93 14:56 EDT
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Publication:PR Newswire
Date:Aug 9, 1993
Words:180
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