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CONTACT LENSES CAN HELP YOUR CHILD BUILD SELF-ESTEEM

 ROCHESTER, N.Y., June 22 /PRNewswire/ -- People who wear eyeglasses often are stereotyped. Studies show that estimates of intelligence, especially for men, increase with the presence of eyeglasses, while estimates of attractiveness, particularly for women, decrease. And according to a study conducted by Dr. Roger Terry, professor of psychology at Hanover College, Hanover, Ind., the negative stereotypes that adults attribute to eyeglass wearers seem to begin in early childhood. "Such stereotypes can have a profound effect on a child's psychological well-being, including lowering self-esteem," says Terry.
 Recognizing the strong impact of negative social judgments on self esteem, Dr. Terry suggests that parents take a look at contact lenses as a positive alternative for vision correction and a potential means to build self image. Dr. Terry notes that the parents and the eye doctor together should fully assess a child's readiness for contact lenses; Is the child mature and responsible enough to follow directions? Is the child motivated? Does he or she really want them?
 What kind of contact lenses would be best for your child? Dr. Jeanne Derber, director of the Vision Clinic for the Olympic Training Center in Colorado Springs, Colo., works with many youngsters. She recommends weekly disposable contact lenses, such as Bausch & Lomb SeeQuence. According to Derber, the advantages of disposable lenses for children mirror those of adults.
 "Frequent replacement of contacts does not allow protein build-up on the lenses and promises better eye health," says Derber. "Disposable lenses also boast the easiest care regimen, so there is less likelihood o?f ne gl ting proper contact lens care. And losing a lens is not a costly mistake. The SeeQuence lens is distributed often in a 12-week supply. There is usually a spare lens on hand. The cost? It rivals that of traditional lenses," responds Derber. "And it's healthier and more convenient."
 -0- 6/22/93
 /CONTACT: Kelly Ann Sherry of Cone Communications, 617-227-2111/


CO: Bausch & Lomb ST: New York IN: SU:

KD -- NYPFNS7 -- 4384 06/22/93 08:32 EDT
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Publication:PR Newswire
Date:Jun 22, 1993
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