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CONSUMERS RATE NEW GROCERY PRODUCTS; "PURE GOLD" AND "FOOLS GOLD" ARE BEST AND WORST OF 16,000 PRODUCTS INTRODUCED IN 1992

 CINCINNATI, Dec. 28 /PRNewswire/ -- Get Back! The second annual AcuPOLL consumer ratings for Pure Gold, Fools Gold Awards for the best and worst new grocery products of 1992 is about to hit the fan.
 Inventions are America's life blood. This country was built on ideas. It was itself a wild and crazy idea right from the beginning. The AcuPOLL Pure Gold, Fools Gold Awards are designed to showcase American imaginative thinking in both extremes, to the max.
 This little piggy went to market,
 This little piggy stayed home.
 The first little pig had a wicked good idea,
 The second little pig had none.
 And the first little pig laughed,
 Hee, hee, hee, hee,
 All the way to the bank. (R. Saunders)
 Doug Hall, president of Richard Saunders International, a Cincinnati based invention and consumer research company, releases the consumer findings, along with his comments. "Contestants in both categories were nominated from the more than 16,000 new products introduced this year. The 500 new product finalists were then taken to the judge of judges, 1,200 honest-to-apple-pie American consumers via the patented AcuPOLL research process, which has a proven success rate of 89 percent when it comes to distinguishing Pure Gold champs from Fools Gold chumps."
 AcuPOLL is the leading new product testing service in the country, testing more than 1,500 new products in 1992. Clients include a quarter of the Fortune 100 corporations.
 Uniqueness is where it's at. "All of the inventors of the winning products, both good and bad, should be commended for their imagination and their courage to go where no one has gone before. The ideas contradict established history and escape conformity," Hall said.
 "The winners, good and bad, reinforce the fundamental new product invention truth that as an idea becomes more new and different, it's more likely to be either terrific or terrible. On the flip side, as an idea becomes less new and different, it moves more toward the essence of average. It becomes safe. Safe is all right for brain dead corporate types. It means they can't mess up. But is also means they can't be wicked great."
 Hall continued, "The difference between Pure and Fools Gold is that the former offers a meaningful difference, one that's likely to attract consumers -- while a Fools Gold product is different in a way that's not yet ready for prime time. It could be ahead of its time, beyond its time, or just out of time."
 And so, without further ado, here are the peoples choices, the AcuPOLL Pure Gold products for 1992 along with Hall's thoughts. The envelope please, Vanna ...
 No. 1: Crystal Pepsi (PepsiCola, Purchase, N.Y.) "Voted by consumers best new grocery product of the year! This is cola reinvented for the 90's ... clean, cool, refreshing and a totally different taste! You don't have to be told it's clean, clear, crisp and different -- you can see it. 'Clearly' a hit!"
 No. 2: Dryer Fresh (McLaughlin Inc., Brooklyn, Conn.) "A simple idea and a small convenience combine to score big with consumers; fabric softener you spray in your dryer. No more hassling with leftover sheets between your sheets or in your underpants."
 No. 3: Bugchaser (Island Marketing Corp., Garden City Park, N.Y.) "Talk about your smart human tricks -- a flea collar for people! Now you no longer need to soak yourself in insect repellent to walk in the woods. Strap on one of these bug-bashing wrist bands, and you can explore the deepest regions of the Everglades in comfort."
 No. 4: Engergizer Green Power (Eveready Battery Co., St. Louis) "Environmentally correct batteries that let you feel better about taking the comforts of home wherever you go. Like, say, if you want to crank up your boom box in the Grand Canyon to jet-level decibels. Increasingly, consumers will want to be on Mother Nature's side in the 90's."
 No. 5: Pillsbury Bake Tops (Pillsbury, Minneapolis) "Viva la sweet tooth! Now any fool can whip up a cake that looks like it took all day to make. Consumers see it as an indulgent reinvention of a product that used to be called frosting."
 No. 6: Stat-One Hydrogen Peroxide Gel (Continental Products Co., Birmingham, Mich.) "A trusted first-aid staple in a gel form so it stays put where you need it, instead of spilling all over the floor or onto clothing."
 No. 7: Window Wonders (McLaughlin Inc., Brooklyn, Conn.) "Clean a window, save a tree. Once again, Mother Nature carries the day. These reusable window cleaners really last: a single sheet cleans more than 40 windows. As an added benefit, this product contains no volatile compounds to pollute the home environment."
 No. 8: The Detecto Card (Enzone Corporation, Norwalk, Conn.) "Did you know your microwave oven can be a leaky sieve of dangerous radiation? Arrrgghhhh! For a mere $5, this reusable product will warn you long before your family starts to mutate. With microwave ownership at epidemic proportions, the market is huge."
 No. 9: Ruffies Eco-Choice Trash Bags (Carlisle Plastics Inc., Minneapolis) "Imagine a trash bag made from recycled plastic milk jugs. Sounds like they'd be super strong bags, right? Sounds like a great use for those nettlesome milk jugs, right? Right, on both counts."
 No. 10: Crisco Sticks All-Vegetable Shortening (Procter & Gamble, Cincinnati) "Americans hate greasy messes, particularly on their fingers. Yuck. And few substances are greasier and messier than shortening. But this time around, it's in premeasured sticks. Presto- change-o, there goes the mess."
 You've heard about the best. Now here's the other side of the coin -- the AcuPOLL Fools Gold Winners. In introducing the Fools Gold Hall said, "These are the new product offerings in 1992 that consumers say they would least like to try. They're examples of imagination that knows no bounds and that sadly should be bound as they make consumers gag. Here we go."
 No. 1: Barlee Farms Nutritional Soft Drink (Birch Hill Beverage Co., New Hartford, N.Y.) "You can only take nutrition so far. We prefer our barley in a fermented beverage like, say, Budweiser. While various members of the animal kingdom may have a taste for emulsified bird seed, humans do not."
 No. 2: Crazy Blue Automobile Air Freshener (Aguinas Technologies Group Inc., St. Louis) "It's crazy, all right. This product is an air freshener you add to your windshield wiper fluid. When you turn on the defrost, the fragrance is vented into your car. Crazy blue takes the loooong road. On the up side, it makes the outside of your windshield smell great. Bugs in heat love it!"
 No. 3: Cappio Iced Cappucino (Maxwell House Co., White Plains, N.Y.) "The advertising is wicked neat, but cold coffee, is cold coffee, is cold coffee. Columbian brain brew should be hot like a hot shower and a warm bed; not cold like a cold floor, cold shoulder, or cold shower."
 No. 4: Fight II Soap (Hubert Inc., Palm Beach, Fla.) "It's billed as a 'gentle' bar soap that kills germs. And it's a shampoo with conditioners to boot. What else is it? A candy mint? A breath mint? A cure for cancer? Consumers are suspicious of any product that claims to be all things to all people. Besides, who's going to Fight over a bar of soap? Outside of prison, that is."
 No. 5: Posh Corn Popcorn (The Chocolate Lady, St. Louis) "Chocolate-covered popcorn. Consumers say 'Ugh!' Sweet & salt refuse to mesh. Like oil & water. Or peanut butter & bologna. Or liver & bubblegum."
 There you have it. In closing Hall said, "These products are the efforts of inventors who clearly have the ability to jump start their brains - it's just that some of them need to try jumping in slightly different directions. It's reassuring to realize that at the end of the day, despite the best efforts of Madison Avenue to dress dogs in designer gowns, the success of any new product rests squarely in the hands of the consumer."
 -0- 12/28/92
 /EDITOR'S NOTE: Color 35MM slides of the Pure Gold and Fools Gold products can be overnighted to you. For more information on what each of these products is and does, and for Hall's comments on them, please call Doug Hall at 800-INVENTS or page him at 800-926-8598)/
 /CONTACT: Doug Hall of AcuPOLL(R), 800-INVENTS/


CO: Richard Saunders International ST: Ohio IN: SU:

KK -- CL001 -- 9974 12/28/92 09:04 EST
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