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CONSUMERS CAN ENJOY A NEW FREQUENT RENTER PROGRAM OFFERED BY BUDGET RENT A CAR

 CONSUMERS CAN ENJOY A NEW FREQUENT RENTER
 PROGRAM OFFERED BY BUDGET RENT A CAR
 CHICAGO, March 3 /PRNewswire/ -- Frequent travelers will get a bonus for renting from Budget Rent a Car. On March 15, the number three car rental company is launching a national frequent renter program, Budget AwardsPlus, that offers rewards ranging from free upgrades to free weekly rentals.
 Budget's AwardsPlus works the following way: Budget renters obtain a membership brochure, containing an application and a Budget AwardsPlus membership card, from their travel agent or at a Budget counter. Next, a customer service representative validates the membership card with an AwardsPlus sticker for every car or truck rental transaction.
 The program automatically rewards the member with a free one car class upgrade at the time of the second rental. After four rentals, the card is complete and entitles the renter to a free rental day for an economy through full-size car. Members can redeem up to three free day rental certificates at a time or send in four completed membership cards to receive a free weekly rental.
 "AwardsPlus is our way of saying 'thank you' to loyal customers and offers value-added savings which will help our renters stretch their travel dollars," said David Sparks, vice president of marketing at Budget Rent a Car Corp. "Budget AwardsPlus represents our customer focused philosophy -- the program is free, open to all Budget customers and the membership enrollment process is simple," added Sparks.
 The application and completed membership cards should be mailed to: Budget AwardsPlus Program, Attention: Awards Processing, P.O. Box 23803, Milwaukee, Wis., 53223.
 The award certificate will arrive in four to six weeks. Truck rental transactions are valid only towards free car rental days.
 Over the last year, successful regional test programs served as a basis for the national AwardsPlus program. Regional programs were conducted in major Northeastern cities, the Pacific Northwest, the Midwest and Texas. The national campaign incorporates the best ideas offered by the regional programs.
 Budget Rent a Car is the world's third-largest car and truck rental company with nearly 3,800 locations, including more than 770 airports in over 110 countries and territories. Budget has more than 1,380 locations in the United States including nearly 300 U.S. airport locations.
 The Facts About the Budget AwardsPlus Frequent Renter Program
 Following is a synopsis of Budget Rent a Car's AwardsPlus Program:
 -- Customers can obtain a Budget AwardsPlus membership brochure, which contains an application and membership card, through their travel agent or at a Budget counter.
 -- Membership cards are validated at the counter by a Budget customer service representative with a Budget AwardsPlus sticker for every car or truck rental transaction.
 -- Members may receive a free instant one car-class upgrade at the time of their second rental. After a member completes four rental transactions with Budget, he or she receives a free one-day rental(A) for an economy, intermediate or full-size car.
 -- Members can use up to three free-day rental certificates at a time or redeem four and receive a free weekly rental. Truck rental transactions are valid only towards free car rental days.
 -- Completed applications and membership certificates should be mailed to: Budget AwardsPlus Program, Attention: Awards Processing, P.O. Box 23803, Milwaukee, Wis., 53223.
 -- Members should allow four to six weeks for certificate delivery.
 -- The nationwide program begins March 15.
 Refueling services, taxes and optional items are extra. Surcharges for additional drivers or drivers under 25 may apply. Budget AwardsPlus upgrade offer is not valid with other coupons or promotional offers. Blackout periods may apply. The program is valid only at participating Budget Rent a Car locations.
 -0- 3/3/92
 /CONTACT: Tim Hermeling, 312-408-6167, or Heidi Yeranossian, 212-536-8712, both for Budget Rent a Car/ CO: Budget Rent a Car ST: Illinois, Wisconsin IN: LEI SU: PDT


CK -- NY033 -- 4403 03/03/92 10:22 EST
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Date:Mar 3, 1992
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