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CONDOMS GAIN RESPECT -- BY MAKING IT ON TV

 COMEDY CENTRAL'S NEW DIRECT-RESPONSE SHOW TO SELL


CONDOMS DIRECTLY TO THE CONSUMER -- A FIRST IN TELEVISION HISTORY
 CONDOMania's Safer Sex Kit To Be Sold
 on Comedy Central's "The 800 Club"
 LOS ANGELES and NEW YORK, May 10 /PRNewswire/ -- Condoms will be sold for the first time ever on television when "The 800 Club," a comedic version of home shopping shows, premieres this month on Comedy Central, the all-comedy cable network.
 "The 800 Club" is a logical extension of a growing trend that has resulted in the tremendous popularity of home shopping. Breaking through traditional barriers, Comedy Central has teamed up with CONDOMania, the nation's first boutique dedicated solely to the selling of condoms and safer sex products, to promote CONDOMania's hip new Safer Sex Kit, previously available only through their own toll-free number, 800-9-CONDOM. The new show will offer other products such as Time Life Video, Nordic Track and the Hair Club for Men.
 Vinnie Favale, creator and host of "The 800 Club" says, "Though we expect a few laughs, they won't be at the expense of any of the products. We are much more interested in 10,000 sales than we are 10,000 laughs. We understand the serious nature of what CONDOMania is accomplishing with the Safer Sex Kit."
 "CONDOMania is seen as `hip' and `cool' in an area full of frightening and sterile statistics," says Adam Glickman, the 26-year-old co-founder of CONDOMania, "and because of that image we have an opportunity to reach a segment of the population at risk for HIV/AIDS. I am sure the tone of the show will be in tune with our hip image. CONDOMania's hip approach to safer sex has fast become an important and successful trend. We embody the marketing influence of MTV, the recognition of the Hard Rock Cafe, the information of your family doctor and the frankness of Dr. Ruth all rolled into one."
 The Kit offers a comprehensive manual written in hip, honest language to educate and help people negotiate the many issues of safe sex, such as what to do when your partner refuses to practice safer sex. The Kit includes nine assorted premium condoms, four packets of lubricant, four finger towelettes, one condom lollipop and a Dick `n' Jane condom. The Kit also provides 10 finger cots, two pairs of latex gloves and four dental dams.
 Glickman adds, "The Kit offers an open, honest attitude that accepts sex completely and naturally, and offers options and information about safer sex. There are no lectures or scare tactics involved here. However, there is definitely room for a few laughs when learning how to deal with the serious concerns that face us all."
 "The 800 Club" will feature 800-number advertisements from the 20 direct-response advertisers, each followed by a host segment in which the product is demonstrated, played with or endorsed in some fashion. Condoms and safer sex products have unlimited comedic potential. Delivering CONDOMania's five-minute segment during "The 800 Club" will be CONDOMania co-founder, Suzi Landolphi. Landolphi, herself a comedian, has been encouraging teens and young adults to accept safer sex practices for years through her own presentations, and through her numerous appearances on national television talk shows.
 Comedy Central, the only all-comedy cable network is currently available in more than 28 million homes nationwide. Favale's "The 800 Club" and its featuring of CONDOMania's Safer Sex Kit is expected to reach a significant portion of that audience.
 The Safer Sex Kit retails for $19.95 and, for those without a cable hookup or simply miss "The 800 Club," CONDOMania's own toll- free number, 800-9-CONDOM, can be used to order the kit.
 -0- 5/10/93
 /CONTACT: Stefan I. Pollack of Pollack PR Marketing Group, 310-556-4443; Adam Glickman of CONDOMania, 213-933-7865; or Tony Fox of Comedy Central, 212-767-8746/


CO: CONDOMania; Comedy Central ST: California IN: ENT HEA SU:

JL-JB -- LAFNS1 -- 6258 05/10/93 07:33 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 10, 1993
Words:649
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