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COMPUTER TRAINING CENTER INTRODUCES 'FITNESS CLUB' OF THE NINETIES

 WARRENSVILLE HEIGHTS, Ohio, Dec. 3 /PRNewswire/ -- In the eighties, joining a fitness club to build strong bodies was popular. Now, success- minded individuals are flocking to a different kind of fitness club to build strong computer skills.
 Members of the PC Club at New Horizons Computer Learning Center here can enroll in any or all of more than 60 hands-on computer classes for a single annual fee, said Mike Cohen, who owns New Horizons here with his wife Deborah Koncan. The training firm is a national franchise founded in Santa Ana, Calif., 1982.
 The training club concept fills a void created by an explosion of new software programs and lower-priced computers. In Northeast Ohio alone, there are now more than 850,000 personal computers in use, according to IDG Communications, publisher of PC World.
 "The club makes learning computer software faster, easier and more affordable," Cohen said. "Individuals and businesses buy computers but don't know how to use them. So we provide PC and Macintosh users with ongoing training for a one-time fee. They don't have to worry about continually spending more money on computer training."
 Has the concept caught on? To date, Cohen says, New Horizons has sold more than 100,000 club memberships across the country. "Our clients use New Horizons the same way one would use a health club -- to get in shape and stay in shape."
 Club members at New Horizons attend eight-hour, instructor-led classes in any of six high-tech classrooms at New Horizons' 16,000- square-foot facility. Full-time instructors try to build a rapport with club members much like a health club atmosphere.
 Cohen said the club membership concept is attractive to large and small businesses as a way to increase productivity with leaner workforces and reap the full benefits of their technology investment. For home computer users, the PC Club is a low-cost way to build confidence and solid computer skills, which are fast becoming the most important career requirements.
 For more information, contact New Horizons Computer Learning Center at 4567 Northfield Rd., Cleveland, OH 44128; 216-587-6000.
 -0- 12/3/93
 /CONTACT: Mike Cohen of New Horizons Computer Learning Centers, 216- 587-6921/


CO: New Horizons Computer Learning Centers ST: Ohio IN: CPR SU:

AR-KL -- CLFNS2 -- 0076 12/03/93 07:31 EST
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Publication:PR Newswire
Date:Dec 3, 1993
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