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COMPUTER COMPANIES BAND TOGETHER TO FIGHT RECESSION

 COMPUTER COMPANIES BAND TOGETHER TO FIGHT RECESSION
 LIVINGSTON, N.J., Nov. 19 /PRNewswire/ -- The Northeast Technical


Association (NTA), a newly formed trade group that represents the shared interests of regional hardware and software companies, attracted some 60 corporate executives and several prominent trade editors to its first meeting last week.
 Although similar industry organizations exist in the Southeast and Northwest, the NTA is the outgrowth of Northeast high-tech firms seeking a strong voice to articulate their views, and to promote new strategic alliances and marketing opportunities.
 Commenting on the success of the association, NTA President Bruce Freeman said, "When the economy is soft, companies are looking for every available avenue to sell their products. When the economy is strong, companies are looking for expansion opportunities."
 In addition to giving member companies greater access to key industry editors, Freeman added, "Software vendors would like to be in the same place at the same time with hardware vendors for possible bundling arrangements, printer vendors want to be with PC vendors etc. We have built a marketplace where the economic potential is unlimited."
 Companies represented at the NTA conference included: Intel, Seikosha, Logitech, Failsafe Media, PC Etcetera, Sinper Corp., Encryption Technology, Group 1 Software, Commercial Software, Applied Business Technology, MediaNet, Future Graph, Bureau of Electronic Publishing, Systech, Grolier Electronic Publishing, GP Technologies, Nordra Technologies, Complink, and Berkeley College of Business. The press panel consisted of editors from PC Magazine, BYTE, Computer Shopper, Home Office Computing, Media Map, Computer Retail Week and Bruno-Blenheim.
 As a result of the overwhelming success of the Northeast Technical Association's initial meeting, plans are in the works to build similar regional vendor market places in other parts of the country including Chicago, Dallas and San Francisco.
 -0- 11/19/91
 /CONTACT: Joyce Cohen of ProLine Communications, 201-716-9457, for Northeast Technical Association/ CO: Northeast Technical Association ST: New Jersey IN: CPR SU: FC-OS -- NY018 -- 4867 11/19/91 10:31 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 19, 1991
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