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COMPUADD COMPUTER CORPORATION TO FOCUS EXCLUSIVELY ON DIRECT MARKETING

 AUSTIN, March 15 /PRNewswire/ -- CompuAdd Computer Corporation today announced plans to focus solely on the direct marketing channel -- the fast-growing segment of the personal computer business it pioneered more than a decade ago -- and withdraw from its walk-in retail business by year-end.
 The move reflects a company-wide commitment of resources to direct marketing, which is CompuAdd's core competency, according to CEO Bill H. Hayden. "We were at a strategic crossroads: either executive a plan to increase walk-in retail business, which represents only 30 percent of our revenues, or refocus everything on our core business. We chose the most efficient channel and the one that consistently yields the highest level of customer satisfaction."
 In addition, the company's store-based outbound sales activities will be consolidated into direct marketing operations.
 "By redirecting resources so all of our customers can be supported directly from Austin," Hayden said, "it will soon be apparent that CompuAdd can, and will, be even more aggressive in providing value for the price and overall customer satisfaction."
 CompuAdd was founded in 1982 and is widely recognized as a pioneer in the direct marketing of PC products. In 1984, the company began diversifying with retail stores in the Southwest. In 1989, it expanded nationwide. Today, CompuAdd's retail division has 110 locations.
 CompuAdd Computer Corporation designs, manufactures, markets and supports a broad line of award-winning personal computers and workstations. It also resells and supports the most popular related hardware and software items.
 In 1992, the privately held company and two affiliates -- CompuAdd Express, a consumer mail-order firm, and CompuAdd Information Services, a systems integration and point-of-sale terminal business -- had more than a 57 percent increase in annual PC unit volumes and combined revenues of $524.4 million.
 -0- 3/15/93
 /CONTACT: John Q. Pope of CompuAdd Computer Corporation, 512-250-2000/


CO: CompuAdd Computer Corporation ST: Texas IN: CPR REA SU:

CK -- NY084 -- 6216 03/15/93 16:32 EST
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Publication:PR Newswire
Date:Mar 15, 1993
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